Marico Limited Hiring for Customer Marketing Executive – Performance Marketing at Mumbai, Maharashtra, India Full Time

Purpose of the Role:

The role would be primarily responsible for driving on platform media and maximising output for Marico product portfolio on E-com channels- Performance marketing & other on App media.

Qualification:

Graduate in Marketing, Business Administration, or a related field. Candidate having prior experience in driving performance marketing on Ecom, Digital marketing with FMCG/DTC firms

Key Deliverables of the Role:

· Devise and drive performance marketing plan on major Ecom platforms; liaison with media agency to execute, monitor and deliver sales objectives including KPIs- ROAS, ACOS, CVRs, CTRs, NTBs, market shares

· Media data analysis to drive Shopper insights and engagement; category/brand development with key customer stakeholders

· Planning & execution of content marketing initiatives to drive traffic & engagement to deliver sales

· Liaise with marketing team to ensure integration of brand guidelines and campaigns on customer platforms

· Coordinating with external agencies & customers to ensure timely execution of planned visibility

· Working closely with customers and internal teams (CMMs, KAMs, Supply Chain) for new product launches

· Measurement, optimization & reporting of content metrics on a regular and ongoing basis

Knowledge, Skills & Competencies:­

· Excellent Communication Skills

· High Level of planning & organization.

· Execution Focus.

· Computer (MS Office) Skills.

· Collaborating with External and Internal interfaces to get the job executed.