Role Summary
Accountable for Hematology therapy area for the state cluster for promotion, availability and patient impact.
How does the role serve the patients?
Ensure patient impact for the Hematology portfolio for the state cluster, while implementing all strategies and tactics as provided.
Accountabilities
Ensure the planned patient impact for Hematology portfolio for the given state cluster
Deep functional knowledge of NHM and other ecosystem stakeholders.
Implementation of the strategic and tactical plans for Hematology portfolio
Ensuring fund allocation and utilisation for Hemlibra.
Product promotion for the portfolio to the described stakeholders
Participation in the state cluster meetings and provide inputs to the state annual plans
Work as a product expert in the state cluster
Co create solutions with the external stakeholders
Demand generation for the assigned portfolio
Understand the hurdles faced by customers and patients in accessing Roche innovation
Maintain touch points with various stakeholders to ease patient journey hurdles.
Organize awareness campaigns and scientific meetings to build HCP belief
Map the patient journey, understand the barriers of each disease specific leverage point, co-create patient centric solutions with the customer.
Be the one point of contact for brand and therapy related query resolution of the HCPs.
Improve adoption of Roche innovation by building conviction on Roche innovation
Accountable for overall patient and business impact from the customer and actively contributes to the state P&L.
Contribute to the commercial, medical and access initiatives as squad member.
Internal Stakeholders
Value Teams for the state cluster, Access & Rare diseases partner, Compliance Team, Legal, Cluster Marketing team
External Stakeholders
HCP’s, Purchase Incharges, Finance Teams of States, Business partners; Service providers, Hospitals, doctors, patients groups, patients groups, Industry Bodies, Channel Partners, Policy Makers
Functional Competencies
Knowledge of healthcare landscape
In dept medical knowledge of the therapy
Tender Management
Account Management
Ability to work with Govt stakeholders
Functional knowledge of working with the National Health Mission and State Govt functionaries
Mindset & Behaviour
Patient & Customer Centric
Pragmatic
Experimenting & Risk taking
Questioning & Challenging
Networked & Collaborative
Who we are
At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.
Roche is an Equal Opportunity Employer.
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