We are searching for a highly-creative digital marketing manager to lead our marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand’s influence locally while also increasing brand loyalty and awareness.Your duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks. Our ideal candidate is someone with experience in marketing, art direction, and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.Responsibilities:
Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
Develop and monitor campaign budgets.
Plan and manage our social media platforms.
Prepare accurate reports on our marketing campaign’s overall performance.
Coordinate with advertising and media experts to improve marketing results.
Identify the latest trends and technologies affecting our industry.
Evaluate important metrics that affect our website traffic, service quotas, and target audience.
Work with your team to brainstorm new and innovative growth strategies.
Oversee and manage all contests, giveaways, and other digital projects.Requirements:
Bachelor’s degree in marketing or relevant field.
A minimum of 5 years experience in a digital marketing or advertising position.
In-depth knowledge of various social media platforms, best practices, and website analytics.
A solid understanding of HTML, CSS, and JavaScript is required.
Highly creative with excellent analytical abilities.
Outstanding communication and interpersonal skills.
Up-to-date on the latest trends and technologies in digital marketing.Digital Marketing Manager Job Responsibilities:*Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
*Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
*Designs build and maintain our social media presence.
*Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
*Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
*Identifies trends and insights, and optimizes spending and performance based on the insights.
*Brainstorms new and creative growth strategies through digital marketing.
Plans execute, and measures experiments and conversion tests.
*Collaborates with internal teams to create landing pages and optimize the user experience.
*Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
*Identifies critical conversion points and drop-off points and optimizes user funnels.
*Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
*Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
*Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
*Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.Job Type: Full-timeSchedule:
Education:
Experience:
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