Thermo Fisher Scientific Hiring for Marketing Automation Operations Specialist at Bangalore, India Full Time

Job Description

The Marketing Automation Specialist will be responsible for supporting MAP operations of our email channel for the Biosciences Division of the Life Sciences Solutions Group (LSG). This includes managing the end-to-end development process of our Marketing Automation campaigns, accurately estimating and tracking program timelines, and executing marketing campaigns within the marketing automation system (Adobe Journey Optimizer) to help drive lead generation and generate consumable revenue growth. The ideal candidate must be detail-oriented, a self-starter, a creative thinker, analytical, deadline driven and constantly looking for new opportunities to improve the performance and operational efficacy of our Marketing Automation programs. Additionally, the successful candidate must maintain a current understanding of email marketing automation best practices and apply them to the execution of our MAP campaigns in collaboration with the BID Email Marketing team.

This role requires the ability to handle several complex projects at any one time, as well as being able to respond quickly to our regional and team requests. The Marketing Automation Specialist will develop a clear understanding of the requirements and objectives of each MAP campaign, be always proactive in attitude, and be supportive to the team. When you’re part of the team at Thermo Fisher Scientific, you’ll do important work, like helping customers in finding cures for cancer, protecting the environment, or making sure our food is safe. Your work will have a real-world impact, and you’ll be supported in achieving your career goals.

Primary Responsibilities:

• Build and modify end-to-end marketing automation campaigns, leveraging tools like Adobe Experience Platform, Adobe Journey Optimizer, and Eloqua.

• Create custom audience segments based on business parameters for use in email marketing campaigns.

• Maintain the current Sessions and Flowcharts (MAPs) to ensure emails are delivered properly and not end up in Spam filters.

• Plan and perform A/B and subject line testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth.

• Offer thoughtful advice and recommendations to our team regarding Marketing Automation emails and opportunities for contact and optimization.

• Create campaign execution and project management documents that provide a detailed overview of systems integration, steps, and timing.

• Conduct thorough testing and assure quality assurance of new and existing campaigns.

• Employ data management and data cleanse best practices to ensure data integrity. This includes working closely with our internal analytics team to ensure MAP reporting is accurate.

Minimum Qualifications:

• Bachelor’s degree in Business, Marketing, Computer Science, or related major required.

• Marketer with 4+ years of experience in b2c or b2b email and/or mobile marketing.

• Minimum 2 years of hands-on experience setting up, executing, and measuring Marketing Automation campaigns using Adobe Journey Optimizer, Adobe Campaign, and Adobe Experience Platform is required.

• Experience working in an Agile Marketing environment is highly desirable.

• 2-3 years of experience with a major ESP (Email Service Provider) such as Eloqua, Responsys, Exact Target, Marketo, etc.

• Strong analytical and problem-solving skills to understand data sources, data mapping, campaign logic, and campaign performance (ROI analysis and recommendations). Ability to analyze large and complex sets of data from multiple sources (transactional, web analytics, and lead generation). Use data and dashboards in Power BI and Adobe Analytics to inform our team with keen insights on improving email and contact health KPIs.

• Proficiency in working with structured databases and fluency in SQL required.

• Knowledge of HTML with hands-on experience with HTML editing tools (Eloqua, Atom, Sublime, Dreamweaver, etc).

• Proactive problem diagnosis, troubleshooting, and, resolution

• Ability to work independently with minimal direction, while also functioning and contributing as part of a team.

• Strong attention to detail and accuracy.

• Solutions-oriented mindset. Ability to iterate and learn quickly.

• Proactive, energetic personality; inquiring, investigative mind

• Able to act in a highly autonomous capacity and work on the most complex problems with corporate visibility.

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.