Responsibilities:
· Design and implement social media campaigns
to align with business goals
· Own website design and update strategies
· Set specific objectives with key
stakeholders and regularly report on ROI
· Generate, edit, publish, and share engaging
content on a regular cadence for websites and social media handles.
· Create and send email marketing campaigns
· Collaborate with other teams such as content,
sales and client relations to ensure brand consistency.
· Market research, competitor research and
analysis along with advertising trends.
· Thorough understanding of marketing
elements (including traditional and digital marketing such as SEO/Social media
etc.) and content management
· Solid computer skills, including MS Office,
applications (Web analytics, WordPress etc.)
· Communicate with followers, respond to
queries in a timely manner and monitor customer reviews.
· Oversee social media accounts’ design (e.g.,
Facebook timeline cover, profile pictures and blog layout)
· Suggest and implement new features to
develop brand awareness
· Stay up to date with current technologies
and trends in social media, design tools and applications
Requirements:
· Proven work experience in digital marketing
and SEO
· Hands-on experience in content creation/ management
· Excellent copywriting skills
· Solid knowledge of SEO, keyword research
and Google Analytics/ AdWords
· Some visual design capabilities
· Knowledge of online marketing channels
· Familiarity with web design
· Excellent communication skills
Analytical and multitasking skills
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