Aditya Birla Fashion and Retail Ltd. Hiring for Ecommerce Manager (B2C), American Eagle at Bengaluru, Karnataka, India Full Time

Base Location: Bangalore

Minimum Qualification: MBA

Preferred Experience: 4 to 7 Years of relevant experience in sourcing

Preferred Industry: Retail, Textile & Apparel

Key Result Areas

Top-Line Growth (Revenue)

• Own brand website / app business & enhance customer experience on B2C segment – lead marketing activations across all social and digital platforms for the same.
• Create and execute brand building opportunities with partners; manage brand stores on each partner portal.

CRM

• Drive CRM /visibility / coupon driven activations across B2C and B2B partners to maximize secondary sales.

Performance Marketing/SEO

• Drive Performance Marketing and SEO for website with agency by achieving best ROAS across campaigns activations and impression drive for all major platforms – Myntra/Amazon/FK

Relationship Management with partners

• Increase partnerships with MP only partners (Ajio / Tata Cliq / Nykaa/Myntra/Amazon/FK) to achieve higher sales “

Building of super-app and the new functionalities

• With the launch of new app, a lot of new features will get rolled-out. These are critical for the smooth functioning of the new app/website.

Marketing – Driving traffic to the website.

• For smoother functioning the same person should handle all mediums of bringing traffic

Cataloguing/Content

• To make the data rich cataloguing and content which makes SEO healthy and consumer experience exciting, A+ cataloguing is critical drive / coordinating with agency to achieve best CAT – A/B/C Catalogue