Garima Shivnani

Candidate Message

Respected sir/ ma’am,

I am writing to express my interest in the Research Assistant position in Marketing, focusing on Consumer Psychology, at IIM Udaipur. With a Master’s in Neuropsychology and a deep passion for understanding consumer behavior, I am eager to contribute to cutting-edge research that bridges psychology and marketing science.

During my academic career, I have conducted research on neural correlates of consumer behaviors, including the effects of oddly satisfying videos and olfactory neuromarketing. These experiences solidified my fascination with how psychological principles influence consumer decision-making, shaping my desire to explore consumer science from both behavioral and neuropsychological perspectives. My technical skills in EEG, GSR, and fNIRS, combined with my proficiency in MATLAB, SPSS, and E-Prime, equip me to analyze complex datasets and draw valuable insights for marketing strategies.

I am excited about the opportunity to work with IIM Udaipur’s distinguished faculty, as your research initiatives in consumer psychology perfectly align with my long-term goal of contributing to data-driven consumer insights. I am confident that my skills and interests make me a strong candidate for this position.

Thank you for considering my application. I look forward to the possibility of discussing how I can contribute to the ongoing research at IIM Udaipur.

Sincerely,
Garima Shivnani