1702 Digital Looking For Group Account Manager at Mumbai Metropolitan Region Full Time

About 1702 Digital

1702 Digital is one of the fastest-growing full service Digital Marketing Companies in India.

It was founded by a team of investment bankers and capital markets lawyers. 1702 hand-picked the best marketing brains in the industry, got them under one roof, and built a team that passionately innovates and punches above its weight every day.

Why are we one of the fastest-growing companies?

Within 6 years of our existence, companies like Adani Wilmar Limited, Dalmia, IDFC First, Narsee Monjee, Jubilant Foods, Smaaash Entertainment, Harper Collins, Adlabs Imagicaa, MasterCard, Edelweiss Tokio Life insurance, Pavers England, Marico, Bajaj Finserv, Cipla, Welingkar Institute of Management, Tata Chemicals, The Learning Curve, Odisha Government, Beyond Dreams, Mahindra Sanyo, Aon Hewitt, ACC , Camlin to name a few, work with us us for their digital first marketing strategies and execution.

We have exclusive verticals for branding, strategy, art direction, SEO, technology development, media planning, performance marketing and analytics.

Who are we looking for?

Designation: Group Account Manager

• Key Mandatory Skills:

• Disciplined planning and organizational skills
• Conflict management and strategic foresight
• Excellent research, SWOT and solutions understanding for clients
• Immaculate grammar and spoken English
• Good track record of upselling various creative formats

• Additional Skills:

• Great pitch and presentation skills
• Great Excel and Gantt chart making skills
• Team coordination and structured L&D for reportees

What will your Key Results Areas (KRAs) be?

Overall understanding of Agency operations and project delivery:

Client Servicing and Team Nurturing – Hygiene Bread and Butter everyday work

• Resource Planning: Plan the quarter, month, week and day across all team members for every retainer client,project or pitches
• Step in to execute if any of the team members (AEs/AMs) from the planning team are unavailable
• Onboardings: Onboard new clients and settle them streamlining their expectations for the coming days and weeks
• Work on developing multiple offerings that can be sold to clients in the future
• Keeping up the team morale, motivation and cohesion within the team
• Lead client calls and manage expectations. Dig detailed briefs from the clients
• Ensure an NPS score on 8+ quarterly from existing clients
• Implement consistently the processes for daily/weekly/monthly reporting for all types of clients under your AMs/AEs
• Lead the strategy for the quarterly and annual presentations to clients

Solutions Coordination with Media Team

a. Understanding nuances of various ad inventories methods that increase CTRs

b. Working with the client and the media teams on solutions to bring in results

Solutions Coordination with Creative Brand Strategy Team

• Coordinate with the brand and content strategy team to define campaign objectives and accordingly approach social copies
• Understand SWOT, custom solutions, and competitor works

Solutions Coordination with the SEO & Tech Team

• Coordinate with the SEO, UI and Tech teams for timely and quality project delivery
• Understand SWOT, custom solutions, and competitor works
• Research, brainstorm and implement solutions as and when the SEO, Tech and UI/UX teams get stuck

Solutions Coordination with the Sales Team for Pitches & New Business

• Assemble strategic insights into presentation materials for client
• Ability to craft brand architectures by identifying key pillars, tonality, personality, brand promise, mission and manifesto via primary and/or existing research
• Brainstorm with the marketing team for amplifications of campaigns done for clients