SEO Analyst – 2 Job brief To increase the search visibility of website and keywords using on-page, off-page and technical Search engine optimization tactics. Plan and implement the organic growth strategy in sync with content generation team that aligns to global marketing strategy.
Responsibilities
Perform timely keyword research, Improve SERPs of the identified keywords based on the search volumes. Increase the organic traffic, conversions to leads and engagement rate on the website. Manage the website architecture and URL structure. Optimize the Meta data (titles & descriptions), header tags and alt tags etc. Manage the search engine programs, XML sitemaps, Robots.txt files Optimize the website load time (Desktop/Mobile versions) Develop and implement the link building strategy and generate quality backlinks. Manage the content submissions on relevant online publishers, forums and Q&A portals etc. Identify and implement on SEO paid activities are guest posts and others. Proficiency in latest SEO techniques for static as well as dynamic sites Good knowledge of Google Analytics and Google webmaster tools Good knowledge and familiar on paid tools are like; SEMrush, Ubersuggest tools Desired Skills and Experience: Min 2 years of experience On-page SEO Off-page SEO Technical SEO Link Building Basic Core Skills
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