Adidas America Hiring for Sr Specialist Journey Optimization at Gurgaon, India Full Time

Sr Specialist Journey Optimization

Purpose & Overall Relevance for the Organisation:

Working within the Consumer Experience team, you’ll be supporting and shaping our optimisation pipeline, helping to drive forward enhancements that help create a meaningful impact in the consumer’s end-to-end browsing and buying experience.

The role is to know what makes our consumer base tick, understand their pain points, questions and objectives through journey & data analysis and layer in a commercial, brand-enhancing proposition to address those issues across the entire end-to-end journey.

Our goal is to evolve the consumer experience so that when a consumer leaves our touch point, we not only meeting their expectations, but we are exceeding them – this role is key for delivering on this goal.

Key Responsibilities

• Execution of Experience Optimization for the market.

• Input into the global e2e journey optimization strategy

• Assist in executing the local optimisation roadmap strategy for the market across the e2e journey with key partners across the organisation

• Support drive forward our copy communication,

• Execution of tests to drive the maximum return on investment for the business.

• Partner with external agencies to support execution of experience roadmap.

• Collaborate with analytics and experience teams to translate insights into hypothesis for testing or input into Global Experience teams.

• Work closely with the Global copy and translations teams to ensure content requests are delivered on time and to the required quality to support the localisation strategy.

• Create monthly A/B testing and conversion reports to highlight trends across markets and devices.

• Conduct regular cross browser/device testing to ensure key site features are functioning, identifying bugs and ensuring the relevant fixes are logged.

• Act as key ambassador for testing across [Market] teams to drive a testing and optimization mindset.

Key Relationships:

• Marketing Activation

• Analytics

• Global Digital Brand Commerce Org (DBC)

• Site Operations

• Consumer Experience Team

Tools to be used:

• Monetate (recommendations and AB testing).

• Adobe Analytics

• Decibel

• Salesforce (Demandware)

• Google Analytics

• Adobe Analytics.

• Firebase (APP test).

KPI’s to be tracked:

• Effective recommendations and end to end conversions across all channels.

• Cross sell and upsell ratio linked to AOV.

• Consumer on site NPS score where measured.

• Markdown control and full Price share ratio

Knowledge and skills

• Excellent English verbal and written communication skills, with the ability to communicate effectively across organization functions.

• Best practice focused, ensuring we stay relevant and ahead of consumer expectations

• Creative and energetic team player who has a passion for Experince Optimization

• Understanding of digital analytics, optimization and consumer branded commercial experiences

Requisite Education & Experience

• Minimum 1+ years of relevant experience in eCommerce.

• BA / BS in Analytics, Accounting, Economics, Finance, Business, Digital or related field (Master’s / Graduate qualification a plus).

At adidas we have a winning culture. But to win, physical power is not enough. Just like athletes our employees need mental strength in their game. We foster the athlete‘s mindset through a set of behaviors that we want to enable and develop in our people and that are at the core of our unique company culture – the 3Cs: CONFIDENCE, COLLABORATION and CREATIVITY.

• CONFIDENCE allows athletes to make quick decisions on the field, to reach higher. For us at adidas confidence means acknowledging that we don’t have all the answers. But we are willing to take risks, we try new things. And if we fail, then this is part of our learning – it helps us improve.

• COLLABORATION . Every elite athlete relies on partners: coaches, teammates, and nutritionists. We, too, know that we are stronger together. Winning as one team takes open and candid dialogue, inclusiveness and trust in each other’s abilities and talents.

• Being the best sports company in the world takes CREATIVITY . No great athlete succeeds by copying their predecessors’ training plans and strategies. We have to be open to new ideas, explore, gain an edge and stand out. Only then can we succeed.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title: Sr Specialist Journey Optimization

Brand: adidas

Location: Gurgaon

TEAM: Sales

State: HR

Country/Region: IN

Contract Type: Full time

Number: 414369

Date: Jan 12, 2022