adidas Hiring for Assistant Manager – CRM & Membership at Gurgaon, Haryana, India Full Time

We are looking for a highly motivated and detail-oriented Assistant Manager – CRM & Membership to join our Digital team. This role will be responsible for driving best-in-class campaign execution across owned CRM channels (Email, Push Notification, SMS, WhatsApp, RCS), strengthening member engagement, and contributing to the strategic growth of our adidas Membership program (adiClub).

This is a dynamic role that blends creative execution, data-backed thinking, stakeholder collaboration, and end to end ownership across both campaign delivery and innovation.

Subject matter expertise in CRM, campaign execution, and performance analysis is non-negotiable for this role. The ideal candidate must demonstrate a solid grasp of CRM platforms, channel-specific KPIs, and creative/content strategy to be considered.

Key Responsibilities

• CRM Campaign Execution & Channel Ownership
• Lead end-to-end execution of CRM campaigns across Email, Push Notifications, SMS, WhatsApp, and RCS.
• Take complete ownership of campaign creatives (visuals and copy), ensuring brand alignment and quality.
• Collaborate with agencies and internal stakeholders to brief, review, and finalize creatives and copies.
• Manage campaign scheduling, targeting, segmentation, QA, and delivery through CRM tools/platforms along with the agency.
• Performance Tracking & Optimization
• Maintain weekly dashboards across all CRM channels to track campaign performance (open rates, CTR, conversions, ROAS).
• Analyze data to derive actionable insights and drive continuous improvement in campaign effectiveness.
• Set up and maintain a benchmarking tracker to monitor performance trends and guide creative/content strategy.
• Creative & Content Innovation
• Work closely with internal and external teams to test new messaging formats, subject lines, and creatives (tactics are not limited).
• Constantly iterate and evolve communication based on performance feedback and member preferences.
• Proactively flag opportunities, learnings, and recommendations backed by data and trends.
• Stakeholder & Agency Management
• Coordinate closely with agency partners for timely execution and delivery.
• Review and challenge agency outputs – ensuring reports and creatives are insight-led, not just relayed.
• Build strong working relationships with cross-functional stakeholders (Retail, Media, Brand, Social) to align on CRM touchpoints.
• Initiative & Innovation in Membership Engagement
• Support and propose new member-led initiatives to drive adiClub engagement and member retention.
• Collaborate with other teams to drive innovative ideas that elevate membership experiences.

Qualifications & Requirements

• 3–5 years of experience in CRM, digital marketing, or loyalty-related roles, preferably in consumer brands
• Strong understanding of CRM platforms and campaign management tools (Salesforce, Netcore, Acoustic, etc.).
• Proficient in working with dashboards and marketing analytics tools (Google Analytics, Power BI, adobe, appsflyer etc.).
• Ability to interpret data and transform insights into action.
• Strong attention to detail, with the ability to manage multiple campaigns and timelines simultaneously.
• Proven track record of working within the same domain, agencies, and cross-functional teams.
• Demonstrated ability to work independently and take initiative.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.