Aditya Birla Fashion and Retail Ltd. Hiring for Product Category Head- Non-Apparel, Van Heusen at Bengaluru, Karnataka, India Full Time

Base Location: Bangalore

Experience: 10-12 years

Qualifications: Graduate & Above (FDDI, NIFT)

Key Result Areas

Financial Results

• Drive sustainable revenue growth.
• To achieve given gross profit targets.
• Managing working capital & inventory turns

Consumer and Market In sighting

• Understanding of Consumer Profiles, impact of catchments/ buying behaviors on elements of channel strategy such as store locations, merchandise, staff service etc.
• Market research tools, tactics, principles and practices, understanding of competitor and industry dynamics.

Merchandising Grid Management

• Creating and managing product range in line with brand marketing strategy, brand identity and consumer and product segments – translate that into GTM plan
• Managing product grid/ product portfolio through understanding of customer choice, fashion trends and competitor products in the market – reviewing merchandise performance
• Choosing product/range which has correct combination of colors, patterns, styles and trims and suiting the aesthetic sense of consumers
• Merchandise Performance Reviews

Inventory Planning & Management

• Inventory and sales planning from store to national level, measuring merchandise productivity, understanding impact of buying trends and business plans,
• Placing the right merchandise in stores, Auto-Replenishment, Inter-store transfers, Core Management Process, Stock liquidation through AMM plan.
• Understanding of width vs depth strategy
• Best-Seller and EOSS Management

People Development & Leadership

• Set KRA’s for team members, Monitor and review team and individual performance, Provide Feedback.
• Train people on their functional competencies