Aditya Birla Fashion and Retail Ltd. Hiring for Retail Marketing Head at Maharashtra, India Full Time

Key Result Areas

Supporting Actions

Brand Awareness and Consumer Relationship

• Conceptualize and execute strategies to drive brand awareness and increase customer walk-ins at the store.
• Continuously work on improving consumer experience by elevated customer engagement and designing solutions for customer retention.
• Monitor and analyze customer traffic and engagement metrics to facilitate development of action plans to address customer needs

Brand Custodian

• Create and enforce brand guidelines, ensuring consistency across all marketing channels and customer touchpoints.
• Act as the key custodian of the Galleries Lafayette brand identity and brand strategy in India.
• Develop and establish relationships with agencies (creative, digital & media), consultants and media companies, establish budgets for each and track ROI
• Develop and manage a comprehensive communications strategy, including media relations, public relations, and corporate communications
• Build and develop the brand profile including but not limited to creation and maintenance of brand guidelines.

Go to market campaigns

• Conceptualize and launch monthly and seasonal go-to-market campaigns that align with brand objectives.
• Identify suitable campaign insights that will enable brand differentiation and offer the business a competitive edge in the market.
• Coordinate with cross-functional teams to ensure timely execution of campaign and its effectiveness.

Event Ideation and Management

• Develop medium- and long-term portfolio and brand strategies; responsible for strategizing & executing the marketing calendar/programs
• Lead the planning and execution of in-store events, promotions, and activations.
• Analyze effectiveness of such events and come up with alternate strategies for better engagement.

Beauty Marketing and activations

• Plan, strategize and execute marketing programs and activities to establish and maintain brand presence in the market with a focus on category growth and market share.

Seasonal Opportunities

• Strategically leverage key cultural events such as Diwali, weddings, Christmas etc to create unique marketing opportunities and promotions.

Social Media Marketing

• Develop and execute social media strategies that enhance brand visibility and engagement.
• Monitor trends and adapt strategies to maintain relevance in the digital landscape.

Content Creation

• Oversee content creation across all platforms, ensuring alignment with brand voice and strategic objectives.
• Collaborate with creative teams to produce compelling visual and written content.

Collaborate with GL Paris

• Serve as the primary coordinator with the Galleries Lafayette home brand in Paris, ensuring alignment on brand strategy and initiatives.

Designer & Contemporary Brand Collaboration

• Partner with designer and contemporary brands to fulfill their marketing requirements and enhance brand presence.

PR & Communications

• Oversee the development of PR strategies to build and maintain the company’s positive public image.
• Manage external communications, including media relations, press releases, and crisis management.