Aditya Birla Fashion and Retail Ltd. Hiring for Senior Executive- Analyst at Delhi, India Full Time

Core Responsibilities.

We are looking for a Website Product Manager – Frontend who will own the look, feel, and performance of our website. This role is responsible for managing the frontend user experience, content strategy, feature launches, personalization, and A/B testing with a strong focus on driving engagement and conversion.

EXP- 1- 2 Years

Core Responsibilities

1. Frontend Product Ownership

• Define and own the website frontend roadmap aligned with business goals.
• Drive UI/UX improvements to ensure a seamless and brand-consistent experience across devices.
• Partner with tech/design teams to deliver fast, responsive, and user-friendly pages.

1. Content & Creative Strategy

• Manage and oversee all website content updates — banners, landing pages, PLP/CLP/HP updates, product launches, and campaign rollouts.
• Collaborate with design and marketing teams to ensure creatives are optimized for engagement and conversions.
• Own the content calendar to ensure timely execution of campaigns.

1. Feature Launches & Experimentation

• Conceptualize and launch new website features to enhance engagement (e.g., improved CLP sorting, dynamic landing pages, interactive modules).
• Drive personalization initiatives (custom user journeys, product recommendations, homepage variations).
• Plan and execute A/B and multivariate tests to optimize layouts, content placements, and new features.
• Track outcomes of experiments and scale successful initiatives.

1. Performance Tracking & Insights

• Monitor website KPIs: load speed, CTR, bounce rate, session time, conversion rate.
• Build performance dashboards and deliver actionable insights to leadership.
• Continuously improve frontend performance and user experience based on data and testing outcomes.

1. Cross-Functional Leadership

• Work with marketing, merchandising, and product teams to align website initiatives with business objectives.
• Collaborate with engineering and design teams to prioritize frontend features and improvements.
• Act as the voice of the user, ensuring customer-centric thinking in all website decisions.

Key Metrics of Success

• Website performance: +10–15% improvement in speed and responsiveness.
• Campaign execution: 100% on-time rollout of content and creative updates.
• Engagement uplift: Increase CTR and session duration through new features and personalization.
• Conversion impact: Measurable uplift in CVR via A/B testing and UX improvements.
• Experimentation cadence: At least 2 experiments per month with documented learnings.