Aditya Birla Group Hiring for Consumer Marketing Head – Ahura Centre, Mumbai at Mumbai Metropolitan Region Full Time

KRA1

Business Planning

Basis Zonal business objectives develop a Marketing plan for the end consumer

• Develop local marketing programs to solve for problems specific to the zone: evaluate new channels for communication to effectively and efficiently communicate to the consumer on our proposition
• Develop and propose marketing budget for the zone basis competition benchmarking and growth requirements from consumer perspective; monitor adherence to the approved plan and budget
• Scan the business environment on a continuous basis to identify, analyze and capture market trends and share the same with Zonal BB head
• Maintaining uniform Brand Codes as stipulated by the Central BB & BD team

KRA2

Marketing Operations

Understand branding guidelines and ensure accurate reflection of brand identify in all marketing initiatives undertaken in the Region

• Coordinate with local vendors to customize brand creatives to local requirements while ensuring alignment to Corporate guidelines
• Identify local partners / affiliates and methods for lead generation
• Identify events or forums with opportunities for participation and evaluate participation basis ROI and Brand needs
• Build and effectively manage relationships with agency partners
• Sharing and taking learning from across zones for best practices

KRA3

Operational Excellence

Ensure maintenance and updation of detailed documentation and MIS reports on all branding related activities

• Ensure timely preparation of all MIS reports, analyses ; reviews them and highlights variances, if any to relevant authorities