Key Challenges
To originate and increase market share in assigned coverage area, growing a robust book against stiff competition
To liaise with different stakeholders to ensure loan conversion/ sanction/ utilization percentages are high and an appropriate sourcing funnel is built to meet targets
To ensure credit quality and effective portfolio selection/ pre-screening thereby minimizing risk and enhancing portfolio health
Skill sets required to meet these challenges include execution excellence, business & commercial acumen, good product and industry understanding
Key Result Areas
Supporting Actions
Sales Growth & Client Acquisition
Identify business development opportunities and execute client acquisition activities (prospecting, lead generation, client engagement, need articulation, solution fitment, relationship maintenance), driving book expansion and ABFL brand presence in the market
Deliver on sales targets as assigned as part of the Mid Corporates segments, by building strong client relationships via proactive engagement and customized solutioning
Scan the market, competitive offerings and potential clients in Mid Corporates segments on a periodic basis, report on emerging trends and business opportunities
Identify, report on and execute opportunities for cross-selling other ABFSG products/ solutions as per client needs
Client Engagement & Relationship Management
Identify and act on opportunities for effective client engagement through proactive communication and partnership orientation
Operational Effectiveness
Proactively liaise with internal stakeholders to enhance process efficiencies for strong client engagement and relationship management
Drive faster TATs by building strong relationships with internal stakeholders in order to enhance brand credibility and expand customer base
Adopt prescribed improvements in processes and best practices in order to enhance operational productivity, adhere to and improve TATs, and suggest improvements as well
Prepare MIS and report on sales operations and productivity metrics such as disbursements, profits, NPAs, client base expansion, new product launches, new branches, etc., periodically as per agreed timelines and formats
Internal Stakeholder Management
Proactively build and maintain relationships with key internal stakeholders (E.g. Operations, Risk) for smooth and efficient transactions and issue resolution
Risk Management
Execute compliant Sales Operations and work in line with risk management principles in coordination with Risk team
Support risk management by maintaining focus on prescribed guidelines and process checks at all stages, raising potential alarm cases in advance
Provide inputs on financial risk in proposals to clients and support proposal finalization in accordance with risk management practices
Proactively identify and report risks in order to ensure portfolio quality is maintained
As part of Relationship Maintenance, study client performance (accounts, business performance, etc.) periodically
Liaise with internal stakeholders (such as Risk, Operations etc) and client stakeholders for optimal resolution of specific escalation cases
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