JOB PURPOSE
To promote and profitable grow AISATS’ handling business and market share
Location
Delhi
SPECIFIC RESPONSIBILITIES
1 MARKETING
1.1 Scheduled Carriers
1.1.1 New Business
• Meet up with competitor-handled airlines to establish relationship and gather market information
• Identify potential airline customers, contact them early, introduce AISATS and build relationship with their local and overseas management
• Send out quotations tailored to new customer’s requirements
• Coordinate airline visits to AISATS, personally meet airline guests on arrival and departure at airport
• Present, sell, and market AISATS to airline to project AISATS as the best solution to their handling needs.
• Assist to negotiate with airline for best possible rates
• Finalize and expedite signing of contract
1.1.2 Contract Renewal
• Monitor for relevant and opportune time to renew rates and contracts
• Review customer profile, business volume and handling revenue
• Propose renewal strategy and renew rate/contract successfully with customer
• Encourage airline customers to take up more services from AISATS (wallet share)
• Facilitate innovation of new services in working with customers and AISATS team
1.1.3 Customer Service
• Service customer airlines with ops – be the customer’s advocate
• Monitor market share
1.2 Ad hoc/Charter Carriers
• Understand the charter market structure
• Identify major players (could be agents, not necessarily charter operators) introduce AISATS and build relationship with them
• Send out quotations tailored to their requirement
• Monitor market share & yield and grow both
• Marketing Administration
• Disseminate and brief Ops and Finance on new contract and customers requirement
• Keep proper and updated records on contracts
• Monthly reports, study reports
• Conduct audits to ensure billing is according to contract
• Facilitate settlement of billing disputes
• Monitor customer feedback and ops’ response and follow up
• Prepare annual budget for marketing
• Keep tabs on competitors
Key Result areas and outcomes expected from role:
• Good working relationship with customers, and airport community
• Marketing and pricing strategies formulated and implemented for profitable growth
• Effective marketing and excellent representation of AISATS services
• Attractive proposals in response to RFPs and relentless follow up to win airline accounts
• Maximum customer delight facilitated, increasing value to customers for contract extension
• Solid research and reports that indicate good grasp of market industry trends and competition
• Profitable growth in AISATS market share and customer wallet share.
• Positive growth in AISATS branding
EDUCATIONAL QUALIFICATIONS
MBA or Post Graduate degree from recognized university in Marketing (Preferred)
RELEVANT EXPERIENCE
Three years minimum in marketing and sales
Technical/Functional Skills
• Excellent people skills
• MS Office Savvy: conversant with excel and its data management functions, MS Word, and PowerPoint
• Analytical: Able to analyze market statistics and present analysis in a coherent and professional manner
• Financials: Ability to understand basic revenue concept and profitability principles. Able to calculate fees and returns
• Communication, presentation and Negotiation Skills: Excellent English communications, professional presentation and sharp negotiation skills. Excellent writing skills for marketing and reply to customer feedback. Able to write reports and contribute articles for company news updates
• Planning & Execution: Ability to plan corporate functions and execute events
• Business Acumen and Negotiation Skills
PERSONAL CHARACTERISTICS & BEHAVIOUR
• Excellent communication skills
• Excellent people management and leadership skills
• Good Analytical and Interpersonal skills
• A team leader with the ability to lead and manage cross-functional teams
• Ability to adapt various computerized systems
• Must have good to excellent relations with regulatory authorities and governing bodies in a domestic location
• Responsible and accountable for overall Quality, Safety and Security of operations.
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