Amura Marketing Technologies Hiring for Lead at Pune, Maharashtra, India Full Time

Job Description

Job Title : Team Lead – Social Media
About Company :
Amura Marketing Technologies is a next generation MarTech company, delivering end-to-end marketing and sales solutions to leading brands in India. The company’s ethos is built upon the philosophy of ‘Marketing Engineered’, an approach that delivers marketing & sales solutions through innovative ideas in design, engineering and technology. Connect with us to be a part of Team Amura and the ever-changing, exciting digital world!
Job Role :
Amura is looking for a digital media enthusiast who is talented and passionate about social media. The ideal candidate must have extensive social media experience on various channels including Facebook, Twitter, Pinterest, instagram, LinkedIn. Agency experience preferred.
With a creative bent of mind along with excellent communication skills, the Candidate must develop innovative social strategies and must have a proven ability to carry the strategy forward through implementation and deliver results. The candidate must have a strong understanding of social sentiment, viral marketing and user behavior in a digital environment
Key Responsibilities & Duties :

• Develop creative and engaging social media strategies
• Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, TikTok and YouTube, adapting content to suit different channels
• Oversee, plan and deliver content across different platforms using scheduling tools such as Sprinklr, Hootsuite, Asana and Olapic
• Create engaging multimedia content (and/or outsource this effectively) across multiple platforms
• Develop, launch and manage new competitions and campaigns that promote your organization and brand
• Form key relationships with influencers across the social media platforms
• Undertake audience research
• Manage and facilitate social media communities by responding to social media posts and developing discussions
• Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
• Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity
• Analyze competitor activity
• Recommend improvements to increase performance
• Set targets to increase brand awareness and increase customer engagement
• Manage, motivate and coach junior staff such as social media executives or assistants
• Manage a budget for social media activities
• Educate other staff on the use of social media and promote its use within your company (in-house roles)
• Encourage collaboration across teams and departments
• Regularly liaise with clients via telephone, email, conference calls or face-to-face (agency roles).

Skills Required :

• A solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers
• Strong copywriting and editing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques
• Knowledge and understanding of algorithms and search engine optimization
• Creative skills for contributing new and innovative ideas
• Strong communication and people skills for articulating ideas to colleagues and clients
• Leadership qualities to lead and motivate a team
• Excellent team working, collaboration and networking skills
• Organizational skills, with the capacity to prioritize and work across multiple projects
• Project and campaign management skills
• The ability to work well under pressure in order to meet deadlines
• Skills in data analysis and interpreting statistics
• Online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and actual customers
• An eye for detail and the ability to work accurately
• Motivation and commitment.