Female Candidate Only
Objective of Job
CRM Manager is primarily responsible for planning & execution of all the CRM activities to ensure highest level of customer satisfaction and also ensure customer retention.
Qualification
o Basics: Any Bachelors/Masters degree or MBA is preferred
o Experience (type of): 10 plus years of experience in CRM / Sales / After sales / Marketing etc
o Specialized Knowledge:
Sensitive to customer needs and expectations.
Job Designation/Field of Work:
1.CRM Planning:
· CRM activities planning for the CY in terms of Budget, activities and resources
· Monthly and quarterly planning of CRM activities in consensus with DP, CEO’s and HOD’s
2.Life cycle communication
· Define customer life cycle communication in coordination with MB India CRM team
· Develop necessary tools (DM, brochures, greetings etc) required for life cycle communication
· Implement customer life cycle communication to increase customer retention
3.CSI Improvement
· Discuss with respective HODs’ develop an action plan for CSI improvement at the dealership.
· Develop and implement a mechanism to capture customer feedback at various stages in sales process (like test drive feedback, feedback on overall sales experience etc)
· Capture customer feedback post delivery through feedback form and analyze the customer feedback
· Develop counter measure to eliminate negative feedback from customers in future
· Regular updating of Customer Data in e-dealer
· Coordinate with MB India CS team and marketing team for CSI surveys.
· Provide feedback to sales department on customer complaints or any other issues that may affect
Customer satisfaction
4.Complaint Management:
· Implement Complaint Management process as defined by MB India
· Capture, record and monitor customer complaints on regular basis
· Conduct root cause analysis of all the complaints
· Implement action plan to minimise complaints.
· Implement action plan to reduce complaint resolution time
5. Customer Handling:
· Act as one point contact with the customers for all customer complaints
· Handle dis-satisfied customers who has raised complaints
· Coordinate with sales and after sales department HOD’s, Dealer principle for closure of all the sales complaints
6. Customer Database management:
· Check in e-dealer whether all the mandatory fields are recorded.
· Provide feedback to sales executives in case of any missing fields in e-dealer
· With the support of telemarketing team & After sales team , old customer database cleaning has to be done, in terms of checking and updating the contact and address of old customers ( > 1year)
· E-dealer monitoring for data quality.
Job Type: Full-time
Salary: ₹30,000.00 – ₹35,000.00 per month
Schedule:
COVID-19 considerations:
Vaccination Must.
Education:
Experience:
Language:
Speak with the employer
+91 8698762555
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