B.U. Bhandari Motors Pvt. Ltd Hiring for Marketing Manager at Pune, Maharashtra Full Time

Designation: Marketing Manager

Objective of Job
The Marketing Manager is primarily responsible for:

• Planning & execution of marketing activities within the available resources to generate targeted number of enquiries at dealerships to acheive the sales objectives.
• Planning & execution of all lead generation activities as per dealership sales targets and MBIL directives.
• Alignment and execution of national marketing campaigns at dealership level.
• He is also responsible to liaison with the Marketing team of MB India for implementing various marketing programs at dealership & give feedback on a reglular basis.

Qualification
o Basics: MBA / PGDBM
o Experience (type of): Minimum 5 – 6 years’ experience in marketing / advertising / events ( preferably with auto / consumer durable / FMCG sector).
o Specialized Knowledge: Clear thinking capabilities, Ability to align activities towards goals and Sales targets, Communication skills, Customer oriented attitude, Ability to coordinate with external agencies, team player, ability to handle customer queries/complaints, analytical skills, Event management skills, knowledge of digital marketing activities.

Job Profile
Roles & Responsibilities
Operating Head / Dealer Principle & Sales team

• Understand the sales objectives of the dealership and communicate the marketing needs accordingly.
• Plan marketing activities based on the needs of market + organization
• Keep the dealership abreast of competitor marketing activities
• Plan the marketing calendar including budgeting as per MBIL guidelines and directives.
• Timely feedback on the execution of marketing activities
• Be a one point of contact between the dealership and MBIL regarding all aspects of marketing
• MBIL – Marketing Team
• Regular communication with MBIL marketing team for all aspects of marketing and CRM activities at dealership level.
• Sharing of quarterly and monthly marketing plans as per the formats and timelines communicated by MBIL.
• Discuss and obtain approvals on marketing plans prior to execution.
• Approvals on the ideas/ creative. Adherence to MBIL CI guidelines.
• Regular feedbacks on the dealership and competitor activities.
• Quarterly marketing reports/claims including planned – actual – expenditure – post activity evaluations.
• Sharing of information and ideas to promote Mercedes Benz products.
• Other agencies
• Co ordination with corporate communication team MBIL for any media related activities, press conferences, product launches etc.
• Communication with various publications, event agencies and other organizations for marketing opportunities.
• Profile Expectations
• Has to have extensive knowledge of ‘retail marketing’.
• To have adequate experience and knowledge in the field of marketing/events/advertising for minimum 4 years. Out of 4 years experience, minimum 2 years is mandatory with automobile / consumer durable / FMCG).
• Should have a fair understanding of digital marketing activities.
• Has to have a passion to promote the brand and flare for marketing.
• Has to have a creative bent of mind, open to new ideas, high level of motivation and commitment towards the brand
• To be responsible for all aspects of dealership marketing activities.
• Job Designation/Field of Work:
• Task Description
• Main Tasks

1 Planning of a marketing calendar & lead generation activities

• Detailed planning of ATL and BTL activities for dealership to achieve targeted prospects. Should be done in coordination with marketing communications team of MBIL.
• Inputs from sales team + market for the planning the enquiry target and test drive plan.
• Planning of all lead generation activities and further close follow up with HOD CRM for enquiry registration in the system.
• Optimum use of the available resources to be made.
• Planning to focus upon the minutest details of the market – product – competitor activities.
• Management and updation of dealership website and making effective use of website for information to customers and enquiry capturing.
• Management and usage of dealership social media platforms as per MBIL directives.

2. Execution of the activities

• Execute activities to achieve desired results.
• Enquiry reporting to MBIL as per the directives.
• Coordinate closely with MB team for any support.
• Ensure adherence of CI guidelines while executing all activities.

3 Feed back to MBIL Marketing team + Dealership

• On marketing activities + sales update
• On competitor activities
• On activities executed by MBIL such as events + ad campaigns
• Prepare a post activity report after each event on ‘Things gone right” & “Things gone wrong”

4. Archive

• Maintenance of the records of the activities carried out for future reference.

5 Training

• Regular update on the product & communication of various marketing initiatives to the sales team.
• Regular update on the market – consumer behavior

6. Miscellaneous

• Will to work towards the goal with high level of motivation

Interested candidate can share resume by indeed or can whats app on 9011041123

Contact person : Sushant Jagdale – HR

Job Type: Full-time

Salary: 60,000.00 – 80,000.00 per month

COVID-19 considerations:
Vaccination must

Speak with the employer
+91 9011041123

Job Type: Full-time

Salary: ₹60,000.00 – ₹80,000.00 per month

Benefits:

• Cell phone reimbursement
• Leave encashment
• Paid sick time
• Provident Fund

Schedule:

• Day shift

COVID-19 considerations:
COVID Vaccination is must

Ability to commute/relocate:

• Baner, Pune – 411045, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor’s (Preferred)

Experience:

• Client Management: 3 years (Preferred)
• total work: 3 years (Preferred)
• Marketing: 3 years (Preferred)

Speak with the employer
+91 9011041123