Base8 Inc Hiring for Digital Marketing Executive at Hyderabad, Telangana, India Full Time

Job Description

Position: Digital Marketing Executive
Who We Are:
GeekTek is a technology services firm with its headquarters in Los Angeles and branch offices in Denver, CO, and Hyderabad, India. Geektek’s services span a variety of industries, including manufacturing, entertainment, retail, nonprofits, and even art galleries. The talented team of more than forty members provides services such as on-site client service, remote managed IT services, managed security services, marketing and sales. In addition, GeekTek is the leading IT provider and technology thought leader in the cannabis industry and has entered the cannabis industry as an ancillary business. We are a friendly and upbeat company with great communication between the locations and teams.
Who You Are:
This position will be located in Hyderabad, India, but you will be working closely with the team in the United States through video chat, instant messaging, e-mail, phone, and through our software. It is important that you have excellent communication skills in English, both written and oral. We are a fast-paced company that is expanding rapidly and we are seeking team members who will share our vision for the future and work collaboratively in order to accomplish GeekTek’s goals. We pride ourselves on providing superior service to our clients, which includes having attention to detail, following the processes in place, and being able to adapt to a variety of situations.
Job Responsibilities:

• Analyzing the data and users’ feedback.
• Exchanging ideas/data/feedback with other departments in order to present results
• Understanding conversion rate optimization (CRO) principles and hacks and being able to apply CRO hacks to any businesses
• Develop and implement front-end web code where appropriate to launch interactive tools and apps benefiting the marketing team’s goals
• Collaborate with channel-specific marketing teammates (blogging, email, social media, etc.) to identify areas for growth
• Prioritizing growth channels.
• Test and optimize marketing tactics for customer acquisition (e.g. online advertising, direct mail, out of home, affiliate) and conversion rate optimization
• Conduct and present competitive analyses and market research
• Propose creative new projects, from building free tools and apps that attract prospects and convert leads to testing new approaches to capturing existing demand
• Translate ideas to actionable items that deliver business results
• Working with the AARRR Sales Metrics Diagram (Acquisition – Activation – Retention – Referral – Revenue)
• Analyze, recommend and lead the implementation of improvement initiatives
• Keep abreast with the latest trends and changes in UI/UX and digital marketing
• Identify industry trends and insights
• Knowledgeable about referral marketing and being able to create viral growth.

Requirements

• Being data-driven and kind of a data-geek: clear understanding of data, analytics, metrics, and statistics.
• Being social and understanding users’ behavior. Having great customer relations skills and being focus on customer experience
• A/B Testing and Data Analytics experience
• Experience in sales funnel marketing strategy
• Editing and copywriting skills
• Not being scared of pivoting
• Knowledge about both inbound and outbound marketing
• Programming knowledge: even if it’s not compulsory, it is recommended.
• Being performance and results-oriented
• Having experience with growth hackings tools such as Optimizely for A/B Testing, MailChimp for email marketing campaigns, HubSpot for CRM, sales and marketing purposes, Zapier to automate workflows.