Bausch Health Companies Hiring for Brand Manager at Mumbai, Maharashtra, India Full Time

Job Description

Brand Manager (6974) Career Opportunities: Brand Manager (6974) Requisition ID 6974 – Posted – India – Vision Care – IN – Gurgaon – City (5) JOB DESCRIPTION JOB TITLE Brand Manager BAND 16/17 BUSINESS UNIT / FUNCTION Vision Care LOCATION Gurgaon OBJECTIVES/ PURPOSE OF JOB End-to-end ownership of Bausch + Lomb’s portfolio of popular lenses and lenscare brands

• Build and execute plans to recruit new consumers into the category

• Ensure delivery of revenue targets and market share objectives for the brands

• Track and monitor various spends to ensure delivery of bottom line objectives

KEY ACTIVITIES/ RESPONSIBILITIES Strategy Development & Execution

• Develop marketing plans addressing category recruitment
• Develop and execute the annual marketing calendar
• Conceptualize communication plans to create brand recall and actively engage consumers and execute them through a prudent mix of ATL and BTL activities
• Understand consumer needs and market dynamics
• Work closely with local managers and the sales team to ensure alignment and execution marketing activities
• Develop relevant promotional strategies for consumers
• Support launch of promotional schemes for channel partners
• Understand market and consumer feedback by leveraging internal and external data sources and present insights for future developments

Consumer Connect

• Plan and execute on-going programs for better consumer connect especially focusing on the youth segment
• Effective execution of market development activities for creating better brand awareness

Creativity & Innovation

• Partner with creative agencies to develop effective modes of communication both within stores and outdoors
• Partner with merchandising and other agencies to develop resources to reaching out to consumer

Self-Development

• Keep abreast with latest industry trends and research
• Understand Bausch + Lomb competency framework and Values and demonstrate in day to day operations
• Take ownership of personal development and maximize career opportunities

Performance Indicators

• Sales achievement to target
• Market share for assigned brands
• Spend monitoring and overall brand profitability
• Customer engagement activities

SUPERVISE DIRECT REPORTS (yes or no) No SCOPE OF POSITION KEY RELATIONSHIPS (e.g. internal customers/business partners, external customers/partners)

• Creative Agencies
• Merchandising Agencies
• Event Management Agencies
• PR Agencies
• Sales Team
• Finance/ Supply Chain
• Peers
• Other support staff at HO

QUALIFICATIONS/ TRAINING

• MBA in Marketing from a premier institute (Required)

EXPERIENCE

• 6 years of experience
• Sales and product management experience in FMCG/ Consumer Products/ Telecom/ Liquor/ Beverages and other relevant industries

JOB DESCRIPTION JOB TITLE Brand Manager BAND 16/17 BUSINESS UNIT / FUNCTION Vision Care LOCATION Gurgaon OBJECTIVES/ PURPOSE OF JOB End-to-end ownership of Bausch + Lomb’s portfolio of popular lenses and lenscare brands

• Build and execute plans to recruit new consumers into the category

• Ensure delivery of revenue targets and market share objectives for the brands

• Track and monitor various spends to ensure delivery of bottom line objectives

KEY ACTIVITIES/ RESPONSIBILITIES Strategy Development & Execution

• Develop marketing plans addressing category recruitment
• Develop and execute the annual marketing calendar
• Conceptualize communication plans to create brand recall and actively engage consumers and execute them through a prudent mix of ATL and BTL activities
• Understand consumer needs and market dynamics
• Work closely with local managers and the sales team to ensure alignment and execution marketing activities
• Develop relevant promotional strategies for consumers
• Support launch of promotional schemes for channel partners
• Understand market and consumer feedback by leveraging internal and external data sources and present insights for future developments

Consumer Connect

• Plan and execute on-going programs for better consumer connect especially focusing on the youth segment
• Effective execution of market development activities for creating better brand awareness

Creativity & Innovation

• Partner with creative agencies to develop effective modes of communication both within stores and outdoors
• Partner with merchandising and other agencies to develop resources to reaching out to consumer

Self-Development

• Keep abreast with latest industry trends and research
• Understand Bausch + Lomb competency framework and Values and demonstrate in day to day operations
• Take ownership of personal development and maximize career opportunities

Performance Indicators

• Sales achievement to target
• Market share for assigned brands
• Spend monitoring and overall brand profitability
• Customer engagement activities

SUPERVISE DIRECT REPORTS (yes or no) No SCOPE OF POSITION KEY RELATIONSHIPS (e.g. internal customers/business partners, external customers/partners)

• Creative Agencies
• Merchandising Agencies
• Event Management Agencies
• PR Agencies
• Sales Team
• Finance/ Supply Chain
• Peers
• Other support staff at HO

QUALIFICATIONS/ TRAINING

• MBA in Marketing from a premier institute (Required)

EXPERIENCE

• 6 years of experience
• Sales and product management experience in FMCG/ Consumer Products/ Telecom/ Liquor/ Beverages and other relevant industries

JOB DESCRIPTION JOB TITLE Brand Manager BAND 16/17 BUSINESS UNIT / FUNCTION Vision Care LOCATION Gurgaon OBJECTIVES/ PURPOSE OF JOB End-to-end ownership of Bausch + Lomb’s portfolio of popular lenses and lenscare brands

• Build and execute plans to recruit new consumers into the category

• Ensure delivery of revenue targets and market share objectives for the brands

• Track and monitor various spends to ensure delivery of bottom line objectives

KEY ACTIVITIES/ RESPONSIBILITIES Strategy Development & Execution

• Develop marketing plans addressing category recruitment
• Develop and execute the annual marketing calendar
• Conceptualize communication plans to create brand recall and actively engage consumers and execute them through a prudent mix of ATL and BTL activities
• Understand consumer needs and market dynamics
• Work closely with local managers and the sales team to ensure alignment and execution marketing activities
• Develop relevant promotional strategies for consumers
• Support launch of promotional schemes for channel partners
• Understand market and consumer feedback by leveraging internal and external data sources and present insights for future developments

Consumer Connect

• Plan and execute on-going programs for better consumer connect especially focusing on the youth segment
• Effective execution of market development activities for creating better brand awareness

Creativity & Innovation

• Partner with creative agencies to develop effective modes of communication both within stores and outdoors
• Partner with merchandising and other agencies to develop resources to reaching out to consumer

Self-Development

• Keep abreast with latest industry trends and research
• Understand Bausch + Lomb competency framework and Values and demonstrate in day to day operations
• Take ownership of personal development and maximize career opportunities

Performance Indicators

• Sales achievement to target
• Market share for assigned brands
• Spend monitoring and overall brand profitability
• Customer engagement activities

SUPERVISE DIRECT REPORTS (yes or no) No SCOPE OF POSITION KEY RELATIONSHIPS (e.g. internal customers/business partners, external customers/partners)

• Creative Agencies
• Merchandising Agencies
• Event Management Agencies
• PR Agencies
• Sales Team
• Finance/ Supply Chain
• Peers
• Other support staff at HO

QUALIFICATIONS/ TRAINING

• MBA in Marketing from a premier institute (Required)

EXPERIENCE

• 6 years of experience
• Sales and product management experience in FMCG/ Consumer Products/ Telecom/ Liquor/ Beverages and other relevant industries

Bausch Health is an EEO/AA employer M/F/D/V.