Functional Expertise:
1. Conceptualize marketing campaigns, engagement plan, and GTMs for products/features
2. Scope out and execute brand partnerships – KOLs, B2B collaborations etc.
3. Manage internal stakeholders to align key business priorities and resource bandwidth with the creative director
Problem Solving:
1. Support growth and performance marketing to deliver monthly business numbers
2. Participate in brainstorming sessions to share innovative ideas, clearly and effectively to all team members
Interaction:
1. Take the lead on crafting the brand narrative and ensuring that it is communicated across different teams
2. Cross-functional collaboration for successful implementations and leading marketing initiatives
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