Blinkit Hiring for Head of Offline Marketing at Hyderabad, Telangana, India Full Time

As the Offline Marketing Head, you will be responsible for developing, implementing, and managing our offline marketing strategies and campaigns. Your goal will be to raise brand awareness, drive customer engagement, and generate leads to support our business objectives. Responsibilities Offline Marketing Strategy: Develop and execute comprehensive offline marketing strategies that align with the company’s goals and target audience. Team Leadership: Build, lead, and mentor a team of marketing professionals, ensuring their continued growth and performance excellence. Campaign Management: Plan and oversee offline marketing campaigns, including print media, events, sponsorships, and more. Ensure campaigns are executed efficiently and within budget. Brand Awareness: Enhance brand visibility through creative and impactful offline initiatives, increasing our presence in the market. Lead Generation: Drive lead generation efforts through offline channels, working in collaboration… with the sales team to convert leads into customers. Budget Management: Manage and allocate marketing budgets effectively to achieve the highest ROI on offline marketing efforts. Market Research: Stay up-to-date with industry trends and competitor activities, utilising insights to inform marketing strategies. Collaboration: Collaborate with cross-functional teams, including Sales, Product Development, and Creative, to ensure consistency in messaging and branding. Performance Analysis: Track and analyse the effectiveness of offline marketing campaigns, making data-driven adjustments for continuous improvement. Requirements Bachelor’s degree in Marketing, Business, or a related field; MBA in Marketing is a plus. Proven experience in offline marketing preferred, but not necessary; with a track record of successful campaign management and team leadership. Strong analytical, project management, and budget management skills. Creative thinking and the ability to think outside the box to develop innovative campaigns. Excellent communication and interpersonal skills. Proficiency in Microsoft Excel / Google sheets This job was posted by Sayesha Goel from Blinkit,

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