As the senior director for our marketing analytics function, you will take strategic ownership of shaping and delivering our marketing analytics strategy and associated program to ensure the team is well-positioned to surface data-driven insights and recommendations demonstrating the value and impact of our marketing activities. This could involve identifying growth opportunities, predicting marketing trends, or understanding customer segments.
The ideal candidate for this role has demonstrated ability to deliver value through generating digital channel and audience insights through leveraging first and third-party data sources as well as applying knowledge of digital consumption best practices. This expertise is critical to scale and innovate BCG’s approach to audience acquisition as well as our ability to identify opportunities for engagement for clients and whitespace.
The ideal candidate for this role understands the value and impact of actioning insights from digital channels, understanding what good looks like, as well as has deep technical knowledge of how to build a visual story shown through data. This role will oversee a team of subject matter experts accountable for shaping our marketing analytics function and model for our team and stakeholders the impact of data-driven marketing to complement and drive conversion across all levels of marketing funnel and influence our customer experience activities.
BCG’s information technology group collaboratively delivers the latest digital technologies that enable our consultants to lead and our business to grow. For our IT jobs, we seek individuals with expertise in the areas of IT infrastructure, application development, business systems, collaborative and social technologies, information security, and project leadership.
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