Brand Bugle Hiring for Digital Campaign Manager at New Delhi Full Time

Roles and Responsibilities of an Ad Campaign Analyst
– Analyze Campaign Requirements
– Create Campaign Strategy
– Identify the Right Targeting Methods
– Prepare Ad Content and Creatives
– Setup Landing Pages
– Setup Campaign
– Optimize Campaigns
– Generate and Share Reports
– Analyze Campaign Requirements
Previously marketers overlooked this step and were relied on intuition to make any decision regarding online advertisements. But now every company has their Ad campaign analyst who efficiently collects the necessary data to analyze online advertising campaigns and to make data-driven decisions. Campaign analysis allows the campaign analyst to make short-term fixes for their campaign and provides them with the insight to maximize the lifetime value of a customer-company relationship. Analyzing campaign requirements can include the following steps: Campaign Identification An Ad campaign analyst starts with a well-defined plan as an identification process because it serves the results of understanding the effectiveness of a campaign. Campaign identification allows tracking of specific variables at campaign level such as visits, page views, conversions, etc. Tools for Configuration and Customization. The campaign analyst does the job and the steps include:

Configuring the Google analytics tool’s reports deeper to discover the effectiveness of different efforts within one type of campaign.
Configuring custom reports to answer the questions that are not answered by analytics tools reporting features.
Developing customized dashboards for online campaigns which helps the marketers to analyze the particular key performance indicators that can help to evaluate the success of a particular campaign.
Data Integration Campaign analyst does the data Integration part which is required to integrate the online campaign data with the offline data to understand the value that an online campaign produces.

Create Campaign Strategy
– Engage the target audience with innovative, attractive and creative
advertising.

– Create a campaign that relies on your brand story.
– Go with out of the box ideas to promote business.

Identify the Right Targeting Methods

Targeting methods like keyword targeting, topic targeting, placement targeting, audience targeting, location and language targeting and device targeting. Identifying the right one is the key driving factor in managing an online campaign. 90% of all marketing campaign performance depends on it.

Prepare Creative Ad Content

– Acquisition – Ad campaigns that focus on acquisition are concerned with new customers.
– Monetization – Campaigns that emphasize monetization generate more revenue from the lead or existing customers.
– Engagement – campaigns that are preoccupied with engagement can create brand advocates and communities.

Set Up Campaign

– Selecting campaign type and name
– Choosing the geographic location
– Choosing ‘bid strategy’ and setting up a daily budget
– Adding ad extensions
– Creating an ad group and writing for the ads
– Inserting Keywords in the keyword field of the account.
– Setting up maximum cost-per-click
– Entering billing information

Optimize Campaigns

– Reviewing, refining, and adding to the keyword list
– Using keyword matching options to lower costs
– Keep testing the ad copy and landing pages
– Using Location Targeting

Job Type: Full-time

Salary: Up to ₹35,000.00 per month

Schedule:

• Morning shift

Experience:

• total work: 2 years (Preferred)