Brandmuscle Hiring for Digital Marketing – Specialist at Noida, India Full Time

About Digital Paid Media Buyer

The Digital Paid Media Buyer is responsible for building and optimizing digital paid media campaigns within paid search (Google, Bing), paid social (Facebook properties, LinkedIn, Pinterest, Snapchat), and display (various DSPs, including The Trade Desk, Groundtruth, and Simplifi). This position also involves trafficking creative elements, either directly through the vendor or publisher or through a third party ad server, such as Google’s Campaign Manager. This includes creative tagging for viewability and fraud monitoring via partners such as DoubleVerify.

The Digital Paid Media Buyer ensures digital media campaigns are properly set up following best practices, launch when they are scheduled, are spending appropriately, and are exceeding KPI goals. If a campaign is falling short, the person in this position will fix the issues themselves or escalate to the Digital Paid Media Manager. They also need to pull reporting, either directly from the vendor or through a third party platform such as Google Analytics, Adobe Analytics, or DOMO, Datorama, and analyze the results and be able to discuss them with local business owners.

The ideal candidate is a quick learner who can problem solve and keep track of many different issues and deliverables simultaneously. He or she should be able to understand and express cause and effect within digital marketing campaigns and how one metric can influence another. Creating process documentation and teaching others how to perform his or her tasks (including our offshore team) is also important to the role. Experience working within some of the aforementioned platforms is beneficial, but not a requirement.

Responsibilities

• Build digital paid media programs and monitor for budget pacing and performance

• Optimize active paid media campaigns to improve performance

• Trafficking creative

• Generate reports and provide insights into performance, including metrics and KPIs

• Work with the US team Manager to provide deliverables

• Support the Noida based Manager and Lead on other tasks as needed

• Communicate with Client Services team, ensuring they are made aware of any changes or issues that arise and the implication on client accounts

• Always be learning more about paid search, paid social, display and other relevant digital paid media topics

   

  Requirements

• 4-6 years of experience in digital media planning and buying, preferably in an advertising agency, multi-unit retail, or franchise/dealer organization

• Experience in platforms such as Google Ads, Facebook Ads Manager, and DSPs

• Report oversight in tools like Datorama, Domo, Adobe Analytics, Tableau, Power BI, or similar

• Superior communication skills, both verbal and written, in English and Hindi

• Well versed in use of Microsoft office products (Excel, PowerPoint, Outlook)

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