Buildkonnect Hiring for Digital Marketing Manager at Mumbai City, India Full Time

Job Description

Description

We are seeking a talented and dynamic Digital Marketing Manager in Mumbai for a fast-paced, mission-driven company that is looking to change the way students learn in today s world. Our client is an ed-tech startup whose mission is to personalize education & learning, empower masses for greater achievements and to unlock maximum potential for all students.

The role overview : The role of a Digital Marketing Manager is to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Key Responsibilities:

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

• Design, build and maintain our social media presence

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Identify trends and insights, and optimize spend and performance based on the insights

• Brainstorm new and creative growth strategies

• Plan, execute and measure experiments and conversion tests

• Collaborate with internal teams to create landing pages and optimize the user experience

• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

• Instrument conversion points and optimizes user funnels

• Collaborate with agencies and other vendor partners

• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements to succeed:

• BS/MS degree in marketing or a related field

• Proven working experience in digital marketing

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

• Experience in optimizing landing pages and user funnels

• Experience with A/B and multivariate experiments

• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

• Working knowledge of ad serving tools (e.g., DART, Atlas)

• Experience in setting up and optimizing Google Adwords campaigns

• Working knowledge of HTML, CSS, and JavaScript development and constraints

• Strong analytical skills and data-driven thinking

• Up-to-date with the latest trends and best practices in online marketing and measurement

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Skills Required