Casio India Hiring for Casio – Senior Assistant Manager/Deputy Manager – Digital Marketing at Delhi, Delhi, India Full Time

Performance Marketing On E-Com

• Make promotional plan & calendar of activities specific to achieve brand objectives using various paid & organic media formats on EC platforms.
• Set up & optimize paid promotions on EC portals to grow SKU visibility and business.
• Use new media formats, & update approach with changing market situations.
• Keep the Casio brand & its SKUs on the TOM and lift SOV vs competition on EC platforms.

Customer Experience

• Analyze and improve customer purchase journey on the platform for CIC brands on platforms.
• Need to enhance the consumer experience on various E-commerce sites and enhance brand visibility to be the leader in the category_A+ Content and Brand store
• Create positive word of mouth on various Ecom platforms and regularly analyze reviews.

Reporting & Account Management

• Consistently review, analyze campaigns & document them in reports.
• Monthly & Quarterly report creation for performance review. Include CPM and CPC both.
• Learnings to be documented systematically – A/B tests, new creative performance and so on.
• Continuously evaluate marketing initiatives & take corrective measures to optimize output.
• Error-free, timely processing of platform-wise marketing invoices

Consumer Behavior

• Regularly analyze consumer behavior w.r.t to media, content, future trends and competitior intelligence to improve Ecom marketing & overall business performance on platforms.

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