Companion Placements Hiring for Digital Marketing Manager at Alipore, Kolkata, West Bengal, India Full Time

Job Description

We are looking for an experienced Digital Marketing Manager to assist in the planning, execution and optimization of online marketing efforts for a leading Retail partner for Multi-National brands in east India. Salary-upto 6 LPA Location- Kolkata Experience- minimum 2 years The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign. Responsibilities: xc2xb7 Assist in the formulation of strategies to build a lasting digital connection with consumers xc2xb7 Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.) xc2xb7 Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness xc2xb7 Be actively involved in SEO efforts (keyword, image optimization etc.) xc2xb7 Prepare online newsletters and promotional emails and organize their distribution through various channels xc2xb7 Provide creative ideas for content marketing and update website xc2xb7 Collaborate with designers to improve user experience xc2xb7 Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.) xc2xb7 Acquire insight in online marketing trends and keep strategies up-to-date xc2xb7 Maintain partnerships with media agencies and vendors Requirements and skills: xc2xb7 Proven experience as Digital Marketing Executive or similar role xc2xb7 Excellent understanding of digital marketing concepts and best practices xc2xb7 Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM xc2xb7 Working knowledge of ad serving tools (e.g., DART, Atlas) xc2xb7 Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.) xc2xb7 Skills and experience in creative content writing xc2xb7 Analytical mindset and critical thinking xc2xb7 Excellent communication and interpersonal skills xc2xb7 BSc/BA in marketing or relevant field Job Type: Regular / Permanent Salary: xe2x82xb9350,000.00 – xe2x82xb9600,000.00 per year Schedule:

• Day shift

Education:

• Bachelor’s (Required)

Experience:

• Digital marketing: 2 years (Required)