Compendious Med Works Hiring for Content Marketing Manager at Lucknow, Uttar Pradesh, India Full Time

Job Description

CONTENT MARKETING MANAGERWith our new and growing vertical marketing team, we are seeking a Senior Content Marketing Manager to develop and scale best-in-class, insight-led stories. This person is equal parts creative (developing compelling stories that ladder up to industry themes) and strategic, scaling stories through digital channels. This person will tell compelling stories directly to advertisers to help them make smarter decisions, ultimately leading them back to our solutions. This person will then work with channel experts to tell their stories across digital channels (such as our website, blogs, virtual events/webinars, emails, YouTube, and social) and various formats (e.g., blog posts, keynotes, whitepapers, etc.), and will run tests to unlock new digital channels.The right candidate is a creative B2B storyteller first with some familiarity with a specific industry, digital advertising, and using insights as a key differentiator in stories. The right candidate is customer-obsessed and metrics-driven, using audience insights and learnings from each piece of content to make the next more impactful.Responsibilities :

• Grow the presence of brand in one of several industries across existing and new digital channels.
• Develop a strategic content and channel roadmap that delivers against industry themes/business needs and aligns to key content/product releases/industry seasonality.
• Create binge-able content across digital channels including blogs, industry landing pages, virtual events/webinars, emails, YouTube, social media, and more.
• Tell stories that challenge, inspire, engage, and drive action.
• Formulating SEO and keyword strategies for the online and social media portals.
• Partner with channel experts to test new approaches; constantly optimize content to drive better results.
• Work cross-functionally with industry-specific sales enablement experts, channel marketing, product marketing, insights, PR, and legal to deliver against content priorities.
• Hold a consistently high bar for both customer-facing and internal materials.
• Continuously measure and improve content performance; create reports leveraging Google Analytics, HubSpot and social media analytics tools.
• Build and maintain editorial calendar and written guidelines.
• Stay up-to-date with the latest industry trends and customer challenges in order to build a more effective editorial calender.
• Work closely with senior leaders, marketing teammates, and other departments to create effective communications strategies that articulate our product’s core benefits properly and consistently.

SKILLS REQUIRED :

• 3 to 6 years of professional content marketing experience, organic traffic setup, paid marketing setup for google ads, keyword research.
• Experience building, executing and scaling cross-functional marketing programs.
• Experience using data and metrics to measure impact and determine improvements.
• Experience using Microsoft Excel to manipulate and analyze data.
• Experience presenting metrics and progress to goal to senior leadership
• Strong storyteller who creates compelling, customer-obsessed materials.
• Proven content development and strategy experience across multiple formats (e.g. written, video) and digital channels (e.g. blogs, webinars, social, landing pages).
• Proven ability to operate both strategically and tactically; thinking big while having meticulous attention to detail.
• Excellent written and verbal communication skills.

Job Types: Full-time, Regular / PermanentSalary: INR25,000.00 – INR40,000.00 per monthSchedule:

• Day shift

Ability to commute/relocate:

• Lucknow – 226016, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• Content marketing: 3 years (Required)
• Content Marketing Occupations: 3 years (Required)