Eastern India Technosoft Pvt Ltd Hiring for Software Marketing Executive at Kolkata Full Time

Market Research and Analysis:

• Conduct thorough market research to understand industry trends, competitor activities, and customer needs.
• Analyze market data to identify opportunities for growth and potential market segments.

Strategy Development:

• Develop comprehensive marketing strategies that align with the company’s goals and objectives.
• Plan and execute go-to-market strategies for new product launches or feature updates.

Brand Management:

• Enhance and maintain the company’s brand image and ensure consistent messaging across all marketing channels.
• Develop and manage branding materials and ensure compliance with brand guidelines.

Campaign Management:

• Plan, execute, and monitor marketing campaigns across various channels, including digital marketing, social media, email marketing, and content marketing.
• Collaborate with the sales team to create effective lead generation campaigns.

Content Creation:

• Oversee the creation of engaging content, such as blog posts, whitepapers, case studies, videos, and webinars.
• Ensure content aligns with the overall marketing strategy and resonates with the target audience.

Digital Marketing:

• Manage SEO/SEM, PPC, and other digital marketing initiatives to drive traffic and generate leads.
• Utilize analytics tools to measure the performance of digital marketing efforts and optimize strategies accordingly.

Product Marketing:

• Develop product positioning and messaging that differentiates the software products in the market.
• Create compelling product collateral, such as brochures, datasheets, and presentations.

Customer Relationship Management:

• Build and maintain strong relationships with customers, partners, and stakeholders.
• Gather customer feedback to inform product development and improve marketing strategies.

Budget Management:

• Manage the marketing budget effectively to maximize ROI.
• Allocate resources efficiently across various marketing activities.

Performance Analysis:

• Track and analyze key performance metrics to evaluate the success of marketing initiatives.
• Prepare reports and presentations for senior management to demonstrate the impact of marketing efforts.

Required Skills:

• Analytical Skills:

  • Ability to analyze market data and metrics to inform strategic decisions.

• Communication Skills:

  • Excellent written and verbal communication skills for creating marketing materials and engaging with stakeholders.

• Creativity:

  • Innovative thinking to develop unique marketing campaigns and content.

• Technical Knowledge:

  • Understanding of software products and technology trends.

• Project Management:

  • Strong organizational skills to manage multiple projects and meet deadlines.

• Digital Marketing Expertise:

  • Proficiency in SEO, SEM, PPC, social media, and email marketing.

• Customer-Centric Approach:

  • Ability to understand customer needs and create strategies that meet those needs.

Qualifications:

• Education:

  • Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree or MBA can be an advantage.

• Experience:

  • Several years of experience in marketing, preferably in the software or technology sector.
  • Proven track record of successful marketing campaigns and product launches.

Typical Tasks:

• Daily Tasks:

  • Reviewing marketing campaign performance and adjusting strategies as needed.
  • Collaborating with the sales team to align marketing efforts with sales goals.
  • Creating and editing content for various marketing channels.

• Weekly Tasks:

  • Attending strategy meetings and brainstorming sessions.
  • Monitoring market trends and competitor activities.
  • Managing social media accounts and engaging with the online community.

• Monthly/Quarterly Tasks:

  • Reporting on marketing performance to senior management.
  • Planning and executing larger-scale marketing campaigns.
  • Conducting customer surveys and focus groups to gather feedback.

Career Path:

• Entry-Level: Marketing Coordinator, Marketing Specialist.
• Mid-Level: Marketing Manager, Product Marketing Manager.
• Senior-Level: Marketing Director, VP of Marketing, Chief Marketing Officer (CMO).

Conclusion:

A Software Marketing Executive is integral to the success of a software product, requiring a blend of strategic thinking, creativity, and technical knowledge. The role demands a proactive approach to market research, campaign management, and performance analysis to drive growth and maintain a competitive edge in the market.