EC-CouncilHiring for Performance Marketing at Mumbai, Maharashtra Full Time

Responsibilities

• Develop a strong performance marketing strategy

• Create, manage and optimize performance marketing campaigns/ads on multiple platforms including but not limited to Google, Facebook, Instagram, LinkedIn, and YouTube

• Manage budgets and campaigns across all digital channels to drive strong return on investment and efficient CPL, CPS, etc.

• Identify and test new channels to continue to meet or exceed established critical metrics

• Integrate emerging platforms and technologies into the creative and production processes

• Conduct A/B and multivariate experiments

• Measure and report performance of campaigns, assess against goals (ROI and KPIs), and take timely actions to maximize output

• Collaborate with content and design teams to improve landing pages and optimize the user experience

Job Requirements

• Proven expertise in managing and optimizing ad campaigns end-to-end across various platforms, especially Google and Facebook.

• Ability to do A/B testing, carry out experiments, and derive insights on a regular basis

• Good understanding of various ad formats, landing pages, marketing collaterals, etc. to optimize KPIs

• Proficient in carrying out quick analyses to figure out what’s going wrong and how to fix issues.

• Highly pro-active in terms of researching new features/strategies and coming up with suitable recommendations.

• Strong working knowledge of Microsoft Excel

• Research-oriented and data-oriented

• Good communication and interpersonal skills

• Must have experience in the US market and campaigns in the US.

Work Experience

5 – 7 years

Education

UG: Any graduate

Education

Full Time, Permanent

Job Type: Full-time

Schedule:

• Morning shift

Ability to commute/relocate:

• Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Experience:

• total work: 2 years (Preferred)