Key Responsibilities:

Sales Planning & Execution:

Achieve sales targets through effective secondary sales planning and executing it at the retailers level.
Ensure adequate product mix and coverage of the mart and grocers, overseeing inventory management to meet demand and maintain fill rates.

Business Development:

Manage distributor and sub-stockist relationships to optimize credit, stock management, and primary/secondary sales flow.
Identify new business opportunities within the region, expand the customer base, and work towards improving market share.

Operational Management:

Implement Go-To-Market (GTM) initiatives to drive efficient market coverage, product placement, and visibility at key retail outlets.
Conduct trade marketing campaigns in collaboration with marketing teams, including product launches and re-launches to enhance market penetration.
Analyze performance metrics weekly, comparing targets vs. actual achievements, and support sales representatives in meeting assigned quotas.

Relationship Management:

Develop and foster strong relationships with key retailers and marts, ensuring satisfaction, engagement, and long-term partnership building.
Address and resolve retailer complaints promptly, ensuring high levels of customer satisfaction and fostering strong relationships.
Act as a point of contact for any issues raised, providing solutions and ensuring corrective actions are implemented.

Team Management and Training:

Manage and coach a team of Market Representatives (MRs), providing them with regular on-the-job training to enhance their performance and ensure they meet their sales targets.
Oversee the daily activities of MRs, monitor their performance, and ensure they follow Target plans for in-store execution, product positioning, and distributor management.

Preferred Candidate Profile

Emami Ltd Hiring for Area Sales Executive at Kolkata, West Bengal, India Full Time

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