Emami Ltd Hiring for Senior Brand Manager at Kolkata, West Bengal, India Full Time

Key job responsibilities include:

• Ensures that the brand’s equity is nurtured & nourished in keeping with strategic objectives.
• Assists in developing and executes the marketing & branding strategy to improve market share and reach in maximum salons services
• Defines the brand & its proposition & activation, its advertising concept, pricing, packaging, and promotion for this special channel.
• Co-ordinates with sales department to implement & monitor marketing initiatives for the brand.
• Ensures effective media evaluation specifically the digital platform & planning to gain maximum ROI by co-ordinating with key media providers for the Brand.

STRATEGIC

• Develops a strategy for the brand in alignment with the corporate plans and overall marketing plans.
• Understands & defines the brand identity & align all the brands’ plans accordingly
• Defining and executing the brand strategy including integrated marketing communication, media, in salon communication, PR, consumer research & brand visibility.
• Develops annual plans and budgets for the brand
• Consumer insight mining, spearheading the retail and merchandising strategy, developing sales incentive schemes and consumer promotions to drive business and aid stock consumption.

OPERATIONAL

• Coordinates with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand in keeping with the above identity
• Managing Flagship Events, Fashion Events, Brand & Product launches & promotional activities for the salon range of products
• Keeps track of all brand related expenditures vis-à-vis budgets.
• Monitors, tracks & evaluates market & competitive dynamics.
• Develops systems within brand teams which facilitates better MIS and synergy of operations
• Monitoring and analysing the Retail Audit for planning.
• Ensures that the top-line & bottom-line objectives of the brand are strictly met.