Embassy Group Looking For Lead- Communications & Outreach at Bengaluru, Karnataka, Full Time

Job Purpose: The individual will support the Community Outreach team in enhancing Embassy’s brand presence in all its community outreach initiatives. This role involves managing external and internal communications, evaluating partnership opportunities, PR, and organizing impactful events. The position will also oversee the development of collaterals, documentation and reports and archiving of all activities.

Key Responsibilities:

EXTERNAL COMMUNICATION

• Create A Strong Brand Value and Position Embassy REIT and Embassy Group as a Responsible, Caring, Thought Leader in the social space
• Achieve external communications goals through all channels by liaising with communication SPOCs and amplifying all Outreach initiatives at the close of projects, and on a periodic basis to showcase highlights and impact through testimonials, thought leadership articles, etc.
• Create quarterly communications strategies based on Outreach calendar and requirements.
• Overall, 90% of activities should be queued and shared on social media platforms within 24 hours of the activity

COLLATERALS

• Ensure all project sites have the required branding and collaterals is in good condition, with a quarterly quality check. Schedule the branding for completed projects (inclusive of designing and implementing plaques, school collaterals such as posters and stickers, CSR standees, sun boards, giveaways such as magnets etc.)
• Liaise with external agencies and internal communications team to ensure end-to-end creation of external branding and collaterals for events as required.
• Ideate, design and create collateral that showcases Embassy’s Outreach at the best capacity, inclusive of coffee table books, Outreach annual reports, videos, etc.
• Develop and manage decks for external use.

EMPLOYEE ENGAGEMENT AND VOLUNTEERING

• Curate and organize opportunities for Embassy employees and other corporate employees to engage and find meaningful ways to give back through volunteering opportunities
• Motivate internal and external employees to give back in meaningful ways by curating and organizing opportunities for employee engagement and volunteering in a periodic manner. Ensuring this vertical has a thorough reporting and recording system is essential.
• Support the team with Fundraising initiatives with ideation, collaterals, and trackers.

PR

• Support PR plan and strategy to achieve the goals set out in external communications
• Update activity/project briefs for the PR team & track liaisons with PR agencies on strategies and plans on a quarterly basis.
• Track communications with stakeholders’ PR teams as required to amplify opportunities/updates.
• Research one opportunity/hook to discuss with the PR team per quarter.
• Find 5 CSR Speaker/interview/participation opportunity for the CSR team to attend over the year that would enhance the image of Embassy’s Community Outreach Initiatives as a Thought Leader

INTERNAL COMMUNICATIONS

• Internal Communication to build a sense of loyalty and pride for the Embassy brand amongst Embassadors, boost awareness of CSR initiatives and motivate employees to participate in meaningful ways
• Ensure complete internal awareness of CSR projects amongst Embassy Group Employees
• 100% of new hires should be briefed on Community Outreach upon their joining during Orientation run by HR
• Organize volunteering activities for new employees within 6 months of joining
• 90% of all CSR activities should be shared with the Senior Management Team and with all employees through Orange on a real-time basis
• Develop and manage internal reports on a quarterly and annual basis. Ensure to share CSR highlights among group level internal platforms.

PLANNING AND IMPLEMENTATION OF EVENTS

• Assist in structuring and organizing events, delegate tasks and responsibilities, and ensure quality of events is aligned with the Embassy brand
• Plan and implement events such as Inaugurations & groundbreakings, Official government functions, EE series and webinars, Corporate & internal employee engagements as per event calendar
• Organize 3 thought leadership event (Embassy Engage Series) over the year

ARCHIVING AND DOCUMENTING

• Setup and maintain a logically sound, well-catalogued system for information storage into an online library/archive and ensure that this is periodically updated in a timely manner
• Media and Communications archives to be overseen on a quarterly basis.

Qualifications and Work Experience:

• Bachelor’s degree in Social Work, Marketing, Mass Media & Communications or a related discipline and minimum 6 years relevant work experience
• Preference in Communication, PR specialisations; Exceptional writing and editing skills
• Experience with planning and executing successful CSR campaigns

Knowledge, Skills and Competencies:

• Confident communicator and presenter
• Excellent verbal and written communication skills
• Committed with high level of integrity
• Strong organization, planning and problem-solving skills
• Relationship builder / connections cultivator / networking skills
• Excellent interpersonal skills
• Proactive, reliable, responsible and accurate with an attention to detail
• Flexible with ability to keep pace and manage evolving situations
• Self-motivated with a positive and professional approach