EngineerBabu Hiring for Digital Marketing Manager at Remote, India Full Time

Job Description

Engineerbabu is searching for a highly creative Marketing Manager to lead the marketing team. Your duties will include: Job Responsibilities:

• Planning digital marketing campaigns like, SEO/SEM, email marketing, social media and display advertising
• Maintaining our social media presence across all digital channels
• (FB, Insta, Twitter, Youtube)
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Good hands-on social media platforms, plan best practices and improve website analytics.
• Brainstorm new and creative growth strategies
• Plan, execute and measure experiments and conversion tests
• Collaborate with internal sales team to grow leads (inbound outbound both)
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Work with our team to brainstorm new and innovative growth strategies

Job Skills:

• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement