Ertin Charitable Trust Hiring for Digital Marketing Expert at Thane, Maharashtra Full Time

Job Description: 
Duties & Responsibilities

To respond to client briefs and input on a strategy that will best achieve the goals of the campaign. This involves identifying target audiences, reach, platforms, and distribution of budget.
To set up campaigns across paid media channels such as Google Ads, Facebook, Twitter, Instagram, Linkedin, etc.
Creating or suggesting ad copy and assets, and uploading to the various platforms
Configure Google analytics goals to support conversion optimization
Set-up Retargeting Pixels and Audience targeting across Paid Social & Paid Search platforms.
Create and implement UTM tags to track campaign medium and source data
Creating Google Analytics reports and Data Studio dashboards to effectively present client KPIs and targets
Ensuring important detail is correct, such as budgets, audience targeting, campaign dates, and tracking
To be vigilant, careful, and methodical when creating and going live with campaigns
To manage campaigns on a day-to-day basis, and to keep on top of actions
To analyze performance throughout the campaign, and suggest improvements and changes to help reach targets.

Excellent writing, video, audio, and editing skills in English.
Create social media content and research industry-related topics.
Find and develop new ideas for website content and blogs.
Write content for press releases and PR articles.
Create innovation tutorial content for our product.
Create marketing collaterals for the brand such as flyers, brochures, posters, etc
Ability to work independently with little or no daily supervision
Proficiency with computers, especially writing programs, such as Google Docs and Microsoft Word, Excel, Outlook, and PowerPoint
Familiarity with each client’s requirements and the company’s brand image, products, and services

Proven graphic designing experience
A strong portfolio of illustrations or other graphics
Familiarity with design software and technologies (such as InDesign, Illustrator, Dreamweaver, Photoshop)

Design clear engaging graphic communications for web, mobile, and print – this includes direct mail pieces, brand promotional items, website, and social media graphics, posters, flyers, and other marketing materials

Client Relationship Management
To communicate and support strategy and gain client approval on campaigns.
To provide real-time reports into results against target KPIs, and to offer insights and advice on best achieving campaign goals.
To ensure client expectations are met and targets are delivered within set timeframes.

Functional Area: 
Marketing & Product Management

Candidate Requirement

Experience Required
Google Ads (Search, Display, and Retargeting)
Facebook Ad Manager (including Instagram),
Google Analytics
Additional Beneficial Experience
Google Video & Shopping Advertising
Twitter Advertising
Linkedin Ads
Data Studio

Experience:
Facebook & Instagram Ads: 2 years Required
PPC: 1 year (required)
Google Ads: 1 year (required).

Experience: 
2 – 10 years

Salary: 
3.50 Lakh to 5.00 inr