Essence Hiring for Essence | Senior Executive at Gurgaon, Haryana, India Full Time

Job Description

About Essence Essence, part of GroupM, is a global data and measurement-driven agency that blends data science, objective media and captivating experiences to build valuable connections between brands and consumers. Clients include Google, FrieslandCampina, and the Financial Times. The agency is more than 1800 people strong, manages over $3.2B in media spend and deploys campaigns in 71 markets via its global offices throughout North America, EMEA and APAC. Visit essenceglobal.com for more information and follow us on Twitter at @essenceglobal
About the role The Media Activation team is responsible for providing thoughtful and exciting recommendations for Search, Social, Display, and Video, owning supplier relationships and then executing those recommendations expertly. The Media Activation team leverages their mastery of each channel to make sure its recommendations are consistently excellent and innovative, and that in-channel performance and data integrity is maximized. The Senior Media Activation is responsible for the execution of biddable and reservation based media buying on YouTube and social platforms, building strong platform knowledge & supplier relationships to begin to autonomously deliver flawless testing and media plans, optimisation, and analysis.
Some of the things we’d like you to do

• Effectively manage your designated paid social campaigns; ensuring ongoing and timely optimisation is delivered and constantly looking for opportunities to improve performance
• Ensure that wider client or team deliverables (such as performance commentary) is prepared, working with other team members on delivery of this information, and ensuring quality of output is maintained
• Take ownership of elements of the testing plans of your clients and suggest new ideas for testing, including planning, executing & evaluating tests with methodical accuracy
• Interact effectively within your client team, and with the client & suppliers within your specific area of expertise, building solid external working relationships and establishing rapport
• Contribute to the identification of opportunities for innovation, and the development of both ideas and solutions here (in particular relating to Biddable processes, tech, systems, and/or platform development)
• Conduct performance analysis, internal data maintenance, issue identification and solution development
• Gain a more detailed understanding of the client’s business over time and keep up to date with latest Industry news and be proactive in spotting trends, product releases, and other opportunities which could enhance our activity

A bit about yourself

• Preferably at least 1-3 years agency-side working on Paid Social campaigns across: YouTube, Facebook, Instagram, Twitter, LinkedIn and Snapchat
• Experience with planning and running paid social activity on Facebook, Twitter, and LinkedIn, either directly or via third-party platforms (e.g. 4C)
• Strong written and verbal communication skills across all platforms
• Proven problem-solving skills and ability to think outside of the box for creative solutions
• A passion for everything digital, with an active interest and understanding of online advertising industry trends
• Detail oriented and responsive, deadline-driven with strong quantitative reasoning skills
• A Facebook Blueprint and Google Ads YouTube certification (Preferable)

What you can expect from Essence Essence’s mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, or marital status.