FABINDIA LIMITED Hiring for Assistant Manager – Social Commerce at New Delhi, Delhi, India Full Time

Fabindia is on the lookout for a dynamic and creative professional to lead our influencer marketing initiatives for our Ecommerce business unit. This pivotal role will be instrumental in shaping our social commerce strategy, enhancing brand engagement, and driving sales through innovative influencer collaborations.

Location: Okhla, Delhi – Head Office

Department: Ecommerce

Key Responsibilities:

• Develop and execute influencer led content to commerce across platforms like Instagram, Facebook, YouTube, and our brand app.

• Identify and collaborate with influencers (micro/ mini/ nano/ large) who resonate with Fabindia’s brand values.

• Leverage shoppable features and live shopping events to boost online sales.

• Curate and promote user-generated content to foster community engagement on the fabindia App/ site.

• Analyse campaign performance and optimize strategies for maximum ROI.

What We’re Looking For:

Proven experience in influencer marketing within the fashion and lifestyle sector.

Strong understanding of social commerce trends and tools.

Excellent communication and relationship-building skills.

Ability to work collaboratively in a fast-paced environment.

If you’re passionate about blending fashion with digital innovation and have a knack for building meaningful influencer partnerships, we’d love to hear from you!

To Apply: Please email your resume directly on nishi.mishra@fabindia.net