Job Profile :
Conceptualizing & implementing Brand & Promotion strategies to boost up sales for CPD division
Conceptualizing Branding & promotion annual plan with alignment of Sales Plan /Forecasting monthly/annual sales targets Area wise /territory wise/SKU wise keeping in the mind community level /Farmer level /field marketing/authorized dealers
Responsible for preparing Annual/Monthly Budget for Branding & Promotion and ROI on promotional drive
Ensuring maximum brand visibility and capture optimum market shares through Brand presentation & building awareness through campaigns to potential customers at all level
Responsible for conducting for demand generation activity – big farmer meeting/agriculture Fair/ & GTs/Mandi kiosk to create awareness about products /New Product & uses & benefits
Responsible for developing Presentation of New Products in regional language ,focus on content & features specification & conduct sessions
Responsible for Liasioning with agriculture department regarding business related and involving them in promotional activities
Responsible for Online/Offline /Creatives/ for Promotion /Campaign & Track performance of all campaign with detailed reports and presentations
Responsible for developing promotion plan to be made for activation including, print, SMS, local radio etc, Calendar to be made in the beginning of the season
Responsible for rapport with key accounts/dealers by making periodic visits, exploring specific needs, anticipating new opportunities also focusing on developing business through product/area diversification
Responsible for researches, analyses & monitor brand positioning, market trends, consumer markets, demographics, competitor products/activities and corrective action plan
Responsible for Team management & Adherence of code of conduct
Qualifications
B.Sc/B.Tech – Agriculture
Job Benefits
Fixed CTC + Incentives
Contacts
globtech@globtechadvisors.com
Employment Type
Full-time
Industry
Agro Chemical
Job Location
Delhi
Remote work possible
Base Salary
INR1500000-INR2500000 Per year
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