Godrej Properties Limited Hiring for Zonal Marketing Head- Godrej Properties at Mumbai, Maharashtra, India Full Time

About Godrej Properties Limited:

Godrej Properties brings the Godrej Group philosophy of innovation, sustainability, and excellence to the real estate industry. Each Godrej Properties development combines a 125-year legacy of excellence and trust with a commitment to cutting edge design, technology, and sustainability. In FY 2021, Godrej Properties emerged as the largest developer in India by the value and volume of residential sales achieved.

Godrej Properties has deeply focused on sustainable development. In 2010, GPL committed that all of its developments would be third party certified green buildings. In 2020,2021 and again in 2022, the Global Real Estate Sustainability Benchmark ranked GPL #1 globally amongst listed residential developers for its sustainability and ESG practices. In 2017, GPL was one of the founding partners of the Sustainable Housing Leadership Consortium (SHLC), whose mission is to spread sustainable development practices across the Indian real estate sector. In recent years, Godrej Properties has received over 300 awards and recognitions, including the Porter Prize 2019, The Most Trusted Real Estate Brand in the 2019 Brand Trust Report, Builder of the Year at the CNBC-Awaaz Real Estate Awards 2019, and The Economic Times Best Real Estate Brand 2018.

www.godrejproperties.com

Designation: Zonal Marketing Head- Mumbai

Location

Mumbai – Godrej One

Your Roles & Responsibilities

• Evangelize and find opportunities for development and integration of the Godrej Properties Purpose and Positioning across business activities and functions across the Mumbai Zone.
• Lead and coordinate large-scale brand projects from concept to completion
• Develop and analyse relevant brand and product insights
• Convert customer insights into outstanding brand experiences for the customers
• Communicate brand experiences and insights as brand stories through creative development
• Ensure adoption and usage of the Godrej Properties brand identity and Tone of Voice across all channels of communication and creating sustainable frameworks for adoption of the same
• Implementation of cross-team frameworks, developing new collaboration structures, developing and implementing functional strategies
• Work as part of a central team with some projects focusing on specific markets and others being cross-market
• Ability to manage multiple stakeholders as you will interface with different departments such as business marketing + product + sales (consumer brand + partner brand) , HR (employer brand), and finance + legal + strategy (investor brand
• Skilled in crafting senior leadership communication and strategic narratives for the brand

Educational Qualification: MBA / Master of Communications / Master of Advertising from Premier B-School only.

Experience: 8-10 years of professional experience as project manager in marketing, corporate branding, or brand strategy with real estate developer, Preferences are – FMCG, Automobile, Hospitality, Telecom, Real Estate.

Critical Skills:

1. Experience in managing the content of projects
2. Strong understanding of brand marketing and brand experience; experience in positioning and repositioning of brands is a plus
3. Organisational skills and the ability to manage multiple projects simultaneously from inception to completion
4. Strong analytical and conceptual skills
5. Ability to work in a highly cross-functional environment and drive stakeholder alignment and consistent communication
6. Ability to organise content and provide direction in case of ambiguity
7. Strong written and verbal communication skills as well as fluency in English

Reporting Structure: Head of Marketing, GPL Head Office

Key Points:

1. Should have managed marketing budgets of about 100 crores.

2. Should have ATL experience and BTL experience.

3. Leads/business generation role – not just brand building.

An inclusive Godrej

Before you go, there is something important we want to highlight. There is no place for discrimination at Godrej. Diversity is the philosophy of who we are as a company. And has been for over a century. It’s not just in our DNA and nice to do. Being more diverse – especially having our team members reflect the diversity of our businesses and communities – helps us innovate better and grow faster. We hope this resonates with you.

We take pride in being an equal opportunities employer. We recognize merit and encourage diversity. We do not tolerate any form of discrimination on the basis of nationality, race, color, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and ensure equal opportunities for all our team members.

If this sounds like a role for you, please share your interest.

We look forward to meeting you.