H&M Hiring for Content Production Manager at Bengaluru, Karnataka, India Full Time

As the Content Production Manager, you contribute to added customer value, a strong brand and increased sales by securing the creation and distribution of owned channels and website content and managing the execution of email, push and SMS workflows. You are responsible for completion of local briefs and securing all content planning, copy, and asset requirements needed for local and global campaigns in tight partnership with the RPH, Media, and Digital teams.

You have strong commercial focus and are insight- and data-driven with proven ability to drive results and work towards goals. You are a structured Marketer with good knowledge of media content and formats, especially but not limited to the digital area, and ability to coordinate multiple teams. You have worked on client side or media/creative agencies with production of marketing content.

Key responsibilities

• You anticipate asset and production needs and collaborate closely with media Leads and E-Commerce Leads through to planning and briefing process to create relevant content for each media/channel/touchpoint, fully understanding daily communication plans.
• Secure activity briefs for all local campaigns containing the required campaign objective, copy focuses, images, assortment selections, and desired templates for digital channels, e.g. email, push, hm.com, digital screens, etc, double checking outcomes for hm.com to ensure alignment with original brief intent before handing over to E-commerce Leads to secure offer creation and manage publication.
• Manage the email and push deployment process from end-to-end, inclusive of scheduling, audience segmentation, content building, approval process & agency coordination, proactively resolving roadblocks and escalate higher-level conflicts to keep email and push workflow on schedule to secure accurate, punctual deployments according to plan.
• Serve as the point-of-contact for Media, E-commerce, and RPH teams on all local and globally driven digital content creation across owned channels and site.
• Coordinate with global Media and Digital teams to ensure adherence to global channel strategy, brand identity, tone of voice, formats, and templates.

Please click here for the complete role description

Qualifications

To be successful in the role as Digital Content Production Lead, you should have strong commercial focus and are insight- and data-driven with proven ability to drive results and work towards goals. You are a structured Marketer with good knowledge of media content and formats, especially but not limited to the digital area, and ability to coordinate multiple teams. You have worked on client side or media/creative agencies with production of marketing content.

What you need to succeed:

• Marketing, Media or business degree/relevant qualifications with 7+ years of experience in Marketing Operations, Media or E-commerce
• Expert in formats and assets required for owned media (website, email, push & SMS) and have a strong visual and creative eye for content and asset composition according to tone of voice, brand guidelines, and templates.
• Familiarity with relevant production management software and common communication tools like AEM, Adobe Campaign, Hybris, and NPC.
• Robust organizational skills with the ability to problem solve, manage multiple projects simultaneously, and prioritize tasks effectively.
• Experience with production and content planning for multiple channels in a fast-paced, flexible environment.

Please click here for the complete role description

Additional Information

This is a full-time position, reporting to the Content Operations Manager for India.

This position is based at the Office in Bangalore, Karnataka, India.

Apply by sending in your CV in English as soon as possible, but no later than May 30, 2024. Due to data policies, we only accept applications through career page.

Global Benefits

We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.

Inclusion & Diversity

H&M is a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.

We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.

Company Description

H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way. Learn more about H&M here