Position : Blockchain / Crypto / NFT Marketing HeadNumber of Vacancies : 2Company Introduction :We, IAssess Consultants, are recruiting for our client – Hefty Art (https://www.heftyart.com/heftyart/) – which is a dynamic curated NFT marketplace hosting some of the biggest Artists in the world as part of its Ecosystem. It aims to provide a platform for contemporary artists to immortalise their art on the Blockchain.Backed by renowned entities like Polygon (https://polygon.technology/), Hindustan Talkies & Hungama Digital Media (https://www.hungama.org/), the start-up is gearing up for its first auction of M.F. Hussain’s “Fury”. In collaboration with T-Series, Hefty Art is in the process of finalising the digital arts for the movie ‘Bhool Bhulaiyaa’, as well as motion and illustration arts of ‘Aashiqui 2’ and ‘Radhe Shyam’. The company has also signed up for the drops of R.K. Laxman’s cartoons on web 3.0.Key Responsibilities: You will be responsible for crafting strategies for all marketing teams, including digital, advertising communications and creative, and will set, monitor and report on team goals. You will prepare and manage monthly, quarterly and annual budgets for the Marketing department. Design branding, positioning and pricing strategies Ensure the brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material) Analyze consumer behavior and determine customer personas Identify opportunities to reach new market segments and expand market share Craft quarterly and annual hiring plans Monitor competition (acquisitions, pricing changes and new products and features) Coordinate sales and marketing efforts to boost brand awareness Participate in the quarterly and annual planning of company objectivesUltimately, you will run our Marketing department in ways that promote higher profitability and competitiveness. If you’re a skilled Marketing strategist, able to inspire your team members, we’d like to meet you.The Ideal Candidate will have : Work experience of atleast 5 years as Head of Marketing or VP Marketing, preferably within the Gaming or Contemporary Art industry, though this is not mandatory. Experience running successful marketing campaigns with an exceptional knowledge of web analytics and Google Adwords Functional experience with CRM softwares Leadership skills with an analytical mind to set and prioritize and deliver on goalsWork Location : Mumbai.Education Qualification : Any BE/B.Tech or MBA/PGDBM or BSc/MSc in MarketingSalary: 12-25 lac paRequired Experience: 5+ yearsPosition Urgency : Urgent.Share your LinkedIn profile / CV to take it forward.Would love to hear from you on 9867005046 for queries, if any.Job Types: Full-time, Regular / PermanentSalary: INR1,200,000.00 – INR2,500,000.00 per yearSchedule:
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