Essential Services : Role & Location fungibility
At ICICI Bank, we believe in serving our customers beyond our role definition, product boundaries, and domain limitations through our philosophy of customer 360-degree. In essence, this captures our belief in serving the entire banking needs of our customers as One Bank, One Team. To achieve this, employees at ICICI Bank are expected to be role and location-fungible with the understanding that Banking is an essential service. The role descriptions give you an overview of the responsibilities, it is only directional and guiding in nature.
About the role
As an e-Relationship Manager, you will have the opportunity to interact with various segments of the Bank’s customers and provide any assistance in their banking journey. Following the Bank’s philosophy of providing “Customer 360-degree banking” you would act as a one-point contact for your mapped customers and service their requirements across different channels and products. This will require you to develop a thorough understanding of the customer’s profile, demographics, banking behavior and expand the customer’s portfolio with the Bank by offering new products and solutions and also coordinate with the mapped branch for better branch synergy. Hence, this role requires you to have a flair for identifying sales opportunities and driving revenue. You are also expected to ensure coverage of your customer base through regular conversations in accordance with the business plans.
Key Responsibilities
Qualifications & Skills
About the Business Group
ICICI Bank’s Retail Banking Group serves customer segments consisting of individuals, self-employed professionals, SMEs, proprietors, government, and retail institutions. With more than 6,500 branches across the country, our relationship team is dedicated to serving customer needs with a 360-degree approach. ICICI Bank has a unique bouquet of digital solutions covering the diverse banking needs of customers. Under Retail Banking Group, e-Relationship Management Services help customers avail of a host of banking services primarily through the phone channel. The e-Relationship Management Channel at the Bank is strongly connected to all business groups to design service architecture for enabling the customer journey and relaying customer feedback to product teams. It also supports international branches and ICICI Direct in their banking requirements. It is a channel designed to enable the transaction capability of a customer and offer products across the financial spectrum to boost the customer’s portfolio.
Under Retail Banking Group, our e-Relationship channel forms an important platform for our customer engagement. The group ensures customers’ queries are resolved on time with a key focus on offering quality service. Our e-relationship team ensures each customer is profiled with a thorough understanding of their banking needs and services, and offerings are in line with our customer 360-degree approach.
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