Creating, executing and managing all BTL campaigns, for ICICI Prudential Life Insurance.
Providing strategic and creative inputs on the respective campaigns to get the desired results.
Provide marketing support to business channels like BANCA, CABR, PSF & Agency
Assistance in conceptualization, and executions of the central brand campaigns launched by ICICI prudential life insurance.
Coordinating for obtaining all relevant approvals for internal stakeholders within the company (product, compliance, tax, legal and others).
Managing external agency partnership to ensure smooth execution of the campaigns
Strong presentation and communication skills
Handle the compliance filling for channel marketing with zero errors in terms on compliance filling.
Handle all billing using monthly tracking reports and invoice
Closely monitor the campaigns and share reports with observations and suggestion on the key metrics
Handling Tie-ups as per the channel and brand team requirements
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