ICICI Prudential Life Hiring for Sr Manager Seo And Website Governance Mumbai at    Mumbai, Maharashtra, India Full Time

Job Description

Understand requirement of the stakeholders, define clear objectives, manage day
to day interactions & build consensus
? Create reports and determine key performance metrics
? Measure and report performance of all marketing campaigns, and assess ROI and
KPIs
? Monitor market trends, research consumer markets and competitors’ activities
? Oversee new and ongoing marketing and advertising activities
SEO & Website Analytics | Governance
? Optimising copy and landing pages for search engine optimisation
? Performing ongoing keyword research including discovery and expansion of
keyword opportunities
? Researching and implementing content recommendations for organic SEO
? Analysing website and social media pages (FB, Instagram, LinkedIn, YouTube,
Quora etc.), making recommendations for improvement
? Monitoring website traffic, search results, and developing strategies
? Generating content ideas and working on content creation
? Updating outdated content
? Optimising pages for desktop, tablet, mobile etc.
? UI | UX understanding
? Analysing the consumer journies and optimising accordingly
? Developing link-building strategies
? Keeping up to date with new trends and SEO best practices
? Working with web development and relevant teams to implement solutions
? Understanding the behavior and expectations of online visitors
? Staying up to date with the latest trends in online marketing and design
? Devise and manage the Website Governance process