The Social Media Manager will administer the company’s social media marketing and advertising and will lead a team of AM’s, TL’s, Quality & Executive and would be reporting to AVP (CR)
ü Excellent written and oral communication skills
ü Required to handle Facebook pages & Twitter handle with a high user base (6.1+ lac fans & followers)
ü Understanding of tools like Google Analytics, Facebook Insights, Twitter Analytics, YouTube analytics, or any other social media monitoring tools.
ü Brand Development, Identify Target Customers, Set Clear Objectives, Visual Design and Web, Development Strategy, Promotion Strategy, Engagement Strategy, Conversion Strategy
ü Measure & Analyze: – You’ll need to determine the KPIs (key performance indicators) that matter most to your business- Audience Growth, Audience Profile, Audience Engagement, Content Reach, Leads, Response Rate, and Quality, Negative Feedback
ü Develops and manages overall social media strategy (objectives, metrics, strategies & tactics, timeline, accountabilities)
ü Ensures all corporate social profiles are properly claimed, optimized, promoted, and managed
ü Manages brand voice of the company in social media
ü Facilitates content creation
ü Monitor and present relevant data, trends, successes, exceptions, etc.
ü Monitor and analyze social conversations around the brand, competitors, and other relevant keywords
ü To present daily, weekly, and monthly reports to Sr. Management
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