Build and execute a social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification Generate, edit, publish and share daily content (original text, images, videos that build meaningful connections and encourage our community members to take action) Design content marketing strategies and set short-term goals Undertake content marketing initiatives such as blog writing to achieve business targets Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions Manage email marketing and text marketing campaigns Engagement with media publications and PR agencies
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