Marketing and Communications Officer
Remote Job | Posted on 01/07/2022
Job Information
Industry
NGO/Social Services
Work Experience
Min. 2 years
Remote Job
About us
Intelehealth is an international non-profit committed to improving access to primary health care in underserved regions of the world through its innovative technology platform. Intelehealth can be used by health organizations to set up high quality primary health care programs connecting patients in remote and rural communities to doctors.
We believe work should be meaningful as well as enriching. At Intelehealth, we’re taking on one of the world’s biggest development’s challenge – solving the health access gap for last mile populations. We believe in creating and maintaining an organizational culture of innovation which is conducive for the incredible people who work with us.
Job Description
This is a remote position.
About the position:
We are looking for a competent Marketing and Communications officer to support Intelehealth’s online and offline engagements. This primarily involves developing and implementing strategies to strengthen the organisation’s market presence and help it find a “voice” that will make a difference. You’ll be responsible for presenting our solutions in ways that will strengthen our brand as a non-profit and boost partnerships.
Essential Duties And Responsibilities:
Communications:
Develop and execute an overall communication strategy for internal as well as external audience.
Oversee development, execution & adherence Intelehealth brand guidelines across all communication channels & collaterals.
Develop guidelines & processes to ensure consistent, high quality communication across platforms, channels and collaterals (on-line as well as offline).
Lead development & delivery of communication projects/ideas, in order to enhance brand presence amongst key stakeholders (includes media, PR agencies, government, donors etc).
Create and write compelling and original content for communication & marketing materials, print and digital publications, newsletters, annual and thought leadership reports, targeted to Intelehealth stakeholders, partners and sponsors.
Develop & review content and editorial operations for publications and websites.
As and when required, contribute in the form of articles, blogs, stories, papers etc.
Ensure consistent, timely and appropriate updation of Intelehealth website and blogs.
Online Marketing:
Develop and implement a plan to use all channels of marketing (social media, SEO, content marketing, email, print and digital marketing).
Conduct online advocacy and open a stream for cross-promotions.
Develop and expand community and/or influencer outreach efforts.
Design, create and manage promotions and social ad campaigns.
Monitor online reviews and respond to each review timely.
Collects data and analyses interactions and visits, and uses this information to create comprehensive reports and improve future marketing strategies and campaigns.
Develop monthly reports on emerging social media trends that will be submitted to the management and executive teams.
Requirements
You Have:
A background in marketing, sales, fundraising, social entrepreneurship and government relationship
Must have a relevant Bachelor’s degree/Master’s degree
Fluent in communication
2-3 years of work experience is required.
Prior experience in the social sector is preferable.
Skills sets:
Good knowledge of non-profit communication & marketing – to identify target audiences and creatively devise campaigns that engage, educate and motivate – together with the potential and attitude to learn.
Excellent understanding of digital marketing concepts and best practices.
Understanding of B2C social media, Google Adwords and email campaigns and SEO/SEM
Strong skills in creative content writing, editing, proofreading and layout/design are essential
Knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) is preferred
Analytical mindset and critical thinking
Excellent communication and interpersonal skills
Up-to-date with the latest trends and best practices in online marketing and measurement
Experienced with MS Office
This job might be good for you if:
You have strong communication skills.
Innovative thinker
Excellent writer and content curator
You are a passionate self-learner & love taking on new challenges
You don’t get flustered easily. You can remain level headed under pressure
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